Jo Malone always strikes me as more of a lifestyle brand than a fragrance house. They produce an array of lovely scented goodies for the house and body that are housed within beautiful packaging. They look, feel and smell luxurious in a straight forward kind-of-way and have an unfussy approach in all that they do – an approach that does not seek to challenge. Their fragrances aren’t the most groundbreaking in the world, but they always come across as pleasant in a pure sort-of-way.
The brand’s latest fragrance, ‘Wood Sage & Sea Salt’ almost feels like a departure from the clean and pure simplicity that is inextricably linked with the name Jo Malone. Created by perfumer Christine Nagel, this new instalment from the British brand intends to celebrate the “treasure of the English coast” and be evocative of the “windswept shore” in a fresh, salty and mineral scent that really is unlike anything else one can find in the collection. Sure, it’s still a ‘clean’ cologne in the Jo Malone style, but it’s also a fascinatingly abstract piece of work that comes as a complete surprise.
“Escape the everyday along the windswept shore. Waves breaking white, the air fresh with seal salt and spray. Alive with the mineral scent of the rugged cliffs. Mingling with the woody earthiness of sage. Lively, spirited and totally joyful.”