CK x 3: CK One for Her, for Him and Endless Euphoria
No perfume brand is quite as prolific as Calvin Klein. Since their first perfume in 1978 they have launched an impressive 89 fragrances (according to the Basenotes directory) and I’m pretty sure that there are a number of stealthy flankers that make that number possibly even higher. The truth is that, due to being the purveyor of a number of iconic scents, CK do love a good flanker to capitalise on their already existing brands, and who can blame them? Surely it’s easier to make a billion and one versions of CK One than it is to think of a decent name for a new scent (*cough*Downtown*cough*)…
So this year sees the launch of more flankers from Calvin Klein. The first is a duo of scents bestowing the CK One name – CK One Red for Her and Red for Him. These rouge editions of the iconic unisex fragrance are “inspired by the atmosphere of a party, which pulsates with super-charged, untameable energy”  which all sounds like good fun but at this present moment in time I’m still unsure where the ‘red’ element comes into it, especially as the fragrances are as devoid of the colour as the marketing spiel.
The third new scent is Endless Euphoria, the latest flanker to Calvin Klein’s Cloverfield monster of fragrance – Euphoria (2005). Following Euphoria Blossom (2006) and Forbidden Euphoria (2011), Endless is billed as a fragrance that translates the provocative fantasy of the iconic Euphoria into sheer uplifting sensuality”  and it certainly follows suit as a much lighter (so much lighter), more transparent and pastel coloured version of the original.
The Scent a Celebrity Series is my vain attempt at picking perfumes for those who don’t know any better, yes I mean celebrities. Let’s face it, most celebrities are incapable of choosing decent clothing/boyfriends/girlfriends/movies/insert-celebrity-mistake-here let alone having the ability to make decisions about something as important as their scent – that’s where I come in. Never fear my dear schlebs, I will ensure that you are appropriately scented, all you need to do is listen.
I am a child of the ’90s and I am not ashamed. Yes fashion-wise it was probably one of the worst decades but musically it was pretty ace, for it was the ’90s that bought us Brit Pop, Rave music and most importantly – The Spice Girls. Ginger, Baby, Sporty, Scary and Posh may have long gone their separate ways but I (and many other ’90s kids I’m sure) still hold a soft spot for these persistant purveyors of ‘Girl Power’.
To celebrate the world’s very best girl band I offer up a scented tribute of perfume selections that showcase the ‘zig-a-zag-ah’ that gave the Spice Girls their power. Mad, bad, ridiculous and brilliantly feminine these perfumes invite you to ‘Scent up your life’ and live just like the coolest thing to come out of the ’90s since MC Hammer and his Harem Pants.
A Gaggle of Perfume Bloggers: Birgit & Tara of Olfactoria’s Travels, Vanessa of Bonkers About Perfume and me, The Candy Perfume Boy.
The Perfume Lovers London events organised by Lila Das Gupta as part of Olfactory Events are a fabulous opportunity to learn about perfume, to talk to and meet with like minded perfumeophiles and discover a plethora of new, exciting perfumes. It’s safe to say that every event is a joy to attend so the news that one of my favourite bloggers, Birgit of Olfactoria’s Travels, was going to be holding her very own event was very exciting indeed!
I’m sure that I’m preaching to the choir here, but Olfactoria’s Travels has become a go-to blog for many perfume lovers and it’s teeming with beautifully written reviews, informed discussion and passion from Birgit and Tara, who have both changed the face of the perfume blogosphere.
For her event, Birgit promised to take us on a journey through the world of amber, a sensible subject choice seeing as she has rightfully earned the title of “Queen of Amber” through her love for the genre. Now, I’ve made it no secret that amber isn’t my favourite genre of perfumes, but that’s not to say that I don’t like it either, I simply haven’t had the right amount of exposure to it, but now thanks to Birgit and Perfume Lovers London I feels as if I am well-versed on the subject!
Ahh flankers, there is nothing within the glorious world of perfume more guaranteed to make my eyes roll. Don’t get me wrong, there are some pretty good flankers on the market, take Guerlain’s Shalimar Parfum Initial or Chanel’s No 5 Eau Premiere for example. But on the whole the majority of flankers stink (see Marc Jacobs Bang Bang), they are a cheap way of marketing a new fragrance without having to come up with a new name or bottle and tend to carry no ingenuity whatsoever.
CK One Shock for Him and for Her are the latest in a long line of flankers to Calvin Klein’s iconic Unisex fragrance CK One, originally launched in 1994. With CK One Shock they have released “Two sassy new fragrances that flaunts youth innate sense of provocation”  Calvin Klein has proved to be the king of flankers over the years, the majority of which have been pretty terrible so I did not approach these two with high hopes.