If there ever was a time for Tom Ford to launch two new colognes, now was it. The relentless heat of summer appears to be continuing, well, relentlessly, and light, citrus-centric and floral colognes really are the genre du jour at this time of year. When the sun beats down indiscriminately in the sky and the muggy air really starts to the take the biscuit, the humble eau de cologne really is the only way forward.
Of course, Tom Ford’s fragrances are generally contemporary and high-fashion twists on traditional themes, therefore any eau de cologne launched by the brand isn’t likely to be conventional. Just take Ford’s Neroli Portofino, for example – a vibrant and clean neroli-based cologne that does the unthinkable – it lasts, and lasts. Tom Ford’s colognes may tip their cap to history, but as with all things he touches, they are exceptionally modern.
Much like last year’s Oud Wood Collection, Tom Ford is capitalising on the phenomenal success of Neroli Portofino to create the Neroli Portofino Collection. This capsule collection within Ford’s series of Private Blend consists of the aforementioned Neroli Portofino and two new colognes as stable mates – Costa Azzurra and Mandarino di Amalfi. One represents the early morning sun over a glimmering ocean, whilst the other is that same ocean scene as the sun dips below the horizon.