Editions de Parfums Frederic Malle is a unique brand. Positioning himself somewhere between Creative Directory and Fragrance Curator, Malle is responsible for putting the perfumer centre stage, famously slapping their names on the bottles of the fragrances they create, and allowing them artistic carte blanche to create perfumes that are works of art. It’s quite staggering to think just how many modern classics come from this line – Carnal Flower, Portrait of a Lady, Le Parfum de Therese, Une Fleur de Cassie and Vetiver Extraordinaire – I really could go on, there really isn’t a single ‘dud’ in the collection, and when viewed against the plethora of niche brands on the market, Editions de Parfums de Frederic Malle puts many to shame.
The most iconic, and in my personal opinion, the most beautiful fragrances within the collection are penned by legendary perfumer, Dominique Ropion – a man that conducts fragrant symphonies, rather than simply creates perfumes. He is the nose behind some of the greatest fragrances from the last thirty years. In short, the man is a genius and he seems to be the go-to guy for Malle when the brand wishes to ‘perfect’ a genre, whether that be the greatest tuberose scent (Carnal Flower) or the ideal rose fragrance (Portrait of a Lady), or even the coolest modern fougére (Geranium Pour Monsieur).
With that it mind, it seems appropriate for Ropion to be the nose to take on the humble Eau de Cologne with a view of creating the cologne – a cologne to serve as a reference point for the genre, and blow all others out of the water. The result is ‘Cologne Indélébile’ (‘Permanent Cologne’), a fragrance that is described by the brand as being a “modern yet traditional Eau de Cologne that lasts forever”, which is quite a statement to be making, if you ask me. With this permanent cologne, Malle and Ropion are attempting to redefine an age-old genre and drag it firmly into the 21st century by embracing modern technology (specifically through the use of ‘technical musks’). If that’s not an exciting prospect for a fragrance, then I don’t know what is!
“A clean scent, yet surprisingly magnetic. A modern yet traditional Eau de Cologne that lasts forever. Dominique Ropion embraces musk’s nature as both a quasi-aphrodisiac and a scent of purity to create a very personal interpretation of Eau de Cologne. A splash of the best neroli intertwined with orange blossom, bergamote, and the most technical musks for a scent that endures, and endures, and endures… Cologne Indélébile.”
– Editions de Parfums Frederic Malle