Hold the presses! Before I commence with this review, could someone do me a massive favour and take a short trip down to the underworld and check that the river Styx is still in full, bubbling-hot lava flow? I ask simply because it seems that hell has indeed frozen over and that the impossible has finally happened – Etat Libre d’Orange, also known as the world’s most naughty and rebellious perfume brand, have brought us the most unexpected and out of character perfume – a humble eau de cologne.
Now, you may be thinking that lots of brands bring out eau de colognes and that this isn’t particularly noteworthy a launch, so I should stop making a big old fuss. But one should remember that Etat Libre d’Orange are in fact, the very people that, amongst many other things, bottled the erotic cartoons of infamous Finnish illustrator Tom of Finland, and brought us olfactory interpretations of hotel whores and magnificent bodily secretions. They are not ones to shy away from controversy – in fact, they actively court it and shock factor is an old friend that they simply cannot keep away from. Luckily for us lovers of fragrance, their perfumes mainly deliver the olfactory goods and whilst their names are often gimmicky, the scents themselves rarely are.
With their eau de cologne, which is snappily named ‘Cologne’, FYI (no gimmicks here, thank you), they have created, what they like to call “a nice scent”. This could be, and should be viewed as a massive break from tradition for the Orange Free State, who are famously more prone to naughty than nice, and that would be a fair summation. But as the brand explains, they like to break rules, including their own. So it is with an unassuming cologne that this renegade purveyor of perfumes steps away from their usual modus operandi – a risky move that has resulted in a fragrant outing that really is most unusual for such a rebellious brand.
“You can always expect the unexpected from Etat Libre d’Orange. We break the rules. Sometimes, we even break our own rules. We’ve given you decadent, we’ve given you outrageous, and now we give you nice. We pay allegiance to the concept of a modest cologne. Not an ordinary cologne, not a basic cologne. A proper cologne that achieves the perfection of simplicity.”
- Etat Libre d’Orange