I think most perfume lovers have a soft spot for the house of Guerlain. Their fragrances have an undeniably coquettish spirit and often, a wonderfully delicious sensibility as well. Guerlain makes fragrances with humour that smell good enough to eat, but with just enough abstraction to prevent them from being literal gourmands. The history of the house is rich and varied, spanning almost 200 years and boasting a lineage of fragrances that range from the animalic wonder of Jicky to the playful glacier fruit of the unapologetic La Petite Robe Noire.
For my Escentual column this week I have put together a piece that looks at Guerlain’s fragrance icons – 12 fragrances that demonstrate just how important, classic and innovative the legendary Parisian house is. It was difficult not to include absolute every fragrance in Guerlain’s back catalogue, I tell you, but I think the 12 included are some of the absolute best that the house has to offer. Click here to head over to Escentual to read the piece and do leave a comment, I’d love to hear your thoughts on which Guerlain fragrances are iconic to you.
An army of amorous brides chase a practically terrified Jon Kortajarena through city streets in the advert for Guerlain’s latest fragrance, L’Homme Idéal Cologne, and who can blame them? After all, Kortajarena isn’t exactly harsh on the eyes now, is he? But these ladies (who are all Guerlain employees, FYI, and include a few Guerlain gents in the mix too because marriage equality is real, people) aren’t really chasing the handsome model, they are after the ideal husband and, more importantly, his fragrance.
With last year’s L’Homme Idéal, Guerlain presented their idea of the ideal man – a cheeky yet suave woody gourmand that boasted more than a small nod to the house’s extremely successful La Petite Robe Noire. This time around, and for L’Homme Ideal’s first flanker, that naughty little scamp of a man has grown up a bit, gone on a diet and switched out his black tux for white linen. The result is a lighter version of the original that still maintains the almond signature that is integral to ‘L’Homme Idéal’. Click here to check out my review over at Escentual.
One of my favourite non-perfume smell is Earl Grey tea. There is nothing quite like opening a brand new box of tea bags and inhaling the dusty green scent of tea leaves infused with the sweet and fragrant smell of bergamot. Few fragrances are able to capture this smell, and in general, good tea fragrances are hard to find. That said, Spring 2015 has seen the launch of two very competent tea scents; Aqua Allegoria Teazzurra from Guerlain and L’Ile au Thé by Annick Goutal, both of which are the subject of my Escentual column this week.
Teazzurra is a more abstract take on tea that uses a green tea note alongside vanilla and citrus to paint the image of an idillic lakeside resort. L’Ile au Thé however, feels more grounded in nature and instead, evokes the smell of a soft breeze moving through the plentiful leaves of an exotic tea plantation. Both are light and wistful creations that set the mood for summer. Click here to head on over to the Escentual blog to read my review. Oh, and pop the kettle on!
New From Guerlain – ‘Ma Robe Pétales’ La Petite Robe Noire Eau Fraîche
I’ve always been a big fan of Guerlain’s La Petite Robe Noire. When it originally launched as a boutique exclusive way back in 2009, I remember saying that the esteemed French house was missing a trick by not releasing the scent as a mainstream launch. It’s such a fun, fruity and frivolous scent, with oodles of depth and character, that it was almost a shame for it not to have a wider audience. Guerlain obviously felt the same, and in 2012 they remixed the juice slightly (giving it a bit more fizz) and unleashed La Petite Robe Noire all over the globe. It has been a huge success.
Of course, with huge success comes flankering, and lots of it. Since 2012, we’ve seen the launch of Eau de Toilette, Extrait and Couture versions of Guerlain’s famous garment, and all have been pretty good (especially the Extrait and Couture). This summer, Guerlain are extending their wardrobe of fragrant black dresses even further with La Petite Robe Noire Eau Fraîche (subtitled as ‘Ma Robe Pétales’), a much fresher and greener take on the cherry-rose signature of the original. Click here to read my review of this latest flanker in my Escentual column this week.
Way back in April 2013 I wrote a piece for Escentual called ‘G is for Guerlain’. Keeping with this week’s Guerlain theme, I’ve unearthed the article from The Candy Perfume Boy archives, for your reading pleasure. As part of my ‘Escentual A-Z of Fragrance’, the piece took a look at the industry’s most historic and esteemed house, right from their humble beginnings up until the present day, under the ‘new guard’ of LVMH and perfumer Thierry Wasser. Guerlain is a house steeped in history and it has evolved with the times to retain one of the key players in the industry. Click here to read the piece.
In case you haven’t noticed, I’m throwing an informal Guerlain party this week. So far we’ve taken a gander at the perplexing Shalimar Souffle de Parfum (which really should have been an Aqua Allegoria and not a flanker to their flagship fragrance) and the deliciously dizzy and decadent French Kiss, which puts me in a much better mood than the Souffle de Parfum does.
With Guerlain in mind, I thought I’d dedicate my Escentual column this week to a fragrance that doesn’t get the attention it deserves; My Insolence. A flanker the seriously over-the-top Insolence (Maurice Roucel; 2006), this softer interpretation is a gorgeous little vanilla and almond cuddle that shows the industry how a decent fruity floral should be done. Click here to read my review.
“Dare the French Kiss! But watch out, this glossy floral fragrance is highly addictive”
One could never accuse Guerlain of being inconsistent in terms of their olfactory output. For nearly 200 years the Parisian Patisserie has crafted some of the greatest olfactory delicacies in the world, and they show no signs of stopping. With La Petite Robe Noire (a cherry liqourice folly) and L’Homme Ideal (a robust masculine with an almond twist), i.e., their recent gourmand output, Guerlain have shown, not only their uniquely French sense of humour, frivolity and style, but also their penchant for all that is edible. They’ve taken it to the mainstream and shown the lesser mortals in the industry just how a gourmand is done, and by all accounts it has been a very successful move for them.
It is no surprise, then, that the latest addition to their Les Élixirs Charnels collection, ‘French Kiss’, displays the exact same sense of fun, foody humour and style as their mainstream launches however, this one is entirely more decadent and over the top in comparison. Created by in-house perfumer, Thierry Wasser, Guerlain’s French Kiss, which has been launched to celebrate 20 years of Guerlain KissKiss lipsticks, is described as a “glossy floral that celebrates the French art of kissing” and an “elixir as spellbinding as a sensuous kiss.” Ooh err, Mrs.