It would be hard to argue that Jean Paul Gaultier’s Le Mâle released in 1995, isn’t one of the most popular modern masculines on the market today. As far as scents go it’s a pretty hard metrosexual beast to escape and perhaps suffers from a bad case of over exposure (I love it but don’t often wear it due to it’s popularity – stupid I know), you literally cannot move for it in gay bars, straight clubs and on the streets.
Due to its success Le Mâle, with it’s barbershop accord of lavender, mint and vanilla, has seen many incarnations over the years, with many summer editions, a huge floral version (the fantastic Fleur du Mâle) and a more mature grapefruit and vetiver rich ‘Terrible’ fragrance. In continuation of the fragrance’s evolving nature 2013 sees the release of a brand new Mâle, ‘Le Beau Mâle and this particular dude is as cool as a cucumber.
Created by Francis Kurkdjian, the perfumer responsible for penning the original Le Mâle and all of it’s subsequent editions, Le Beau Mâle is simply described as “the freshness that makes men hot” (if the scent doesn’t make you hot the above ad image certainly will – my oh my) and is an ice cool rendition of the sweet fougère made popular by Le Mâle: “the sensual sailor with a soft heart.”
This time the soft heart of that handsome sailor has turned cold, nay glacial and bitter. Yes he’s a ‘beau mâle’ but his beauty lies within his sharp, angular lines that say you can look but don’t you dare think to touch…