If there is any pop icon that has suffered badly from over exposure, it’s Lady Gaga. Bursting onto the scene, in a haze of wild couture, progressive synths and disco sticks, she has quickly gone from the wild child hailed as the new Madonna, to a spectacular fall from pop grace (let’s not talk about ARTPOP…) straight into the arms of a lacklustre jazz album. Now, I’m positive that Gaga will get back on her feet soon enough, after all she is a talented songwriter, singer and musician, not to mention a pop visionary that pushes the boundaries and champions the underdog. I have every faith in her continued success, she just needs to take some time out and reevaluate.
Anyway, on to perfume. As you will be aware, Lady Gaga released her first perfume, Fame in 2012. The fragrance launched with about as much fanfare as the singer’s career did, if not more, and it sold like hot cakes, despite the fact that, in my humble opinion it was all style over substance. A visual masterpiece but an olfactory dud, to say the least. This autumn, Gaga has launched her second fragrance, Eau de Gaga and it would be safe to say that the entire mood of the scent, and its launch has shifted somewhat. Gone are the lavish launch parties and ridiculously over the top tv campaigns, and in with a more paired back approach to vision and smell.
Eau de Gaga is billed as a unisex fragrance that has been created for “the adventurous woman and the man who loves her”, and that’s it, there appears to be absolutely no gimmicks associated with the scent – no special black liquid that sprays clear, no alleged semen note, nothing. So Eau de Gaga is just a unisex fragrance from a fresh-faced Lady Gaga who appears to be comfortable in her own skin, despite the failures or successes of her current standing as pop’s new darling.