Smelly News: Penhaligon’s to Launch Ostara

New from Penhaligon's: Ostara Eau de Toilette

New from Penhaligon’s: Ostara Eau de Toilette (Illustration: Melissa Bailey)

This spring, quintessentially British perfume house, Penhaligon’s will launch ‘Ostara’, the brand’s latest collaboration with venerable perfumer, Bertrand Duchaufour. Charting a fragrant journey of daffodil from “bulb to bud to bloom”, Ostara is described by the brand as a “modern interpretation” of an “incandescent flower”.

“An iconic feature of the British countryside, the daffodil symbolises the optimism and revival of spring. In 1802, the distinguished poet William Wordsworth wrote about a sea of daffodils in his poem, ‘I Wandered Lonely as a Cloud’. Excerpts have been included on the outer packaging of the fragrance to reflect the radiance of the flower.”

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Clean Up Your Act – Etat Libre d’Orange Cologne Perfume Review

Etat Libre d'Orange Cologne - %22A Nice Scent%22

Etat Libre d’Orange Cologne – “A Nice Scent”

Hold the presses! Before I commence with this review, could someone do me a massive favour and take a short trip down to the underworld and check that the river Styx is still in full, bubbling-hot lava flow? I ask simply because it seems that hell has indeed frozen over and that the impossible has finally happened – Etat Libre d’Orange, also known as the world’s most naughty and rebellious perfume brand, have brought us the most unexpected and out of character perfume – a humble eau de cologne.

Now, you may be thinking that lots of brands bring out eau de colognes and that this isn’t particularly noteworthy a launch, so I should stop making a big old fuss. But one should remember that Etat Libre d’Orange are in fact, the very people that, amongst many other things, bottled the erotic cartoons of infamous Finnish illustrator Tom of Finland, and brought us olfactory interpretations of hotel whores and magnificent bodily secretions. They are not ones to shy away from controversy – in fact, they actively court it and shock factor is an old friend that they simply cannot keep away from. Luckily for us lovers of fragrance, their perfumes mainly deliver the olfactory goods and whilst their names are often gimmicky, the scents themselves rarely are.

With their eau de cologne, which is snappily named ‘Cologne’, FYI (no gimmicks here, thank you), they have created, what they like to call “a nice scent”. This could be, and should be viewed as a massive break from tradition for the Orange Free State, who are famously more prone to naughty than nice, and that would be a fair summation. But as the brand explains, they like to break rules, including their own. So it is with an unassuming cologne that this renegade purveyor of perfumes steps away from their usual modus operandi – a risky move that has resulted in a fragrant outing that really is most unusual for such a rebellious brand.

 “You can always expect the unexpected from Etat Libre d’Orange. We break the rules. Sometimes, we even break our own rules. We’ve given you decadent, we’ve given you outrageous, and now we give you nice. We pay allegiance to the concept of a modest cologne. Not an ordinary cologne, not a basic cologne. A proper cologne that achieves the perfection of simplicity.”

- Etat Libre d’Orange

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Well Groomed – Penhaligon’s Bayolea Perfume Review

Bayolea by Penhaligon's

Bayolea by Penhaligon’s

Penhaligon’s, the eccentrically British perfume house, is a curious outfit. Their historic back catalogue of perfumes is full of straight-laced florals, robustly masculine eau de toilettes and even some exotic follies. Over the last few years however, the brand has made a definite move away from the stiff upper lift of the past and have released a bunch of quirky fragrances that range from filthy florals that can only be worn after the watershed (Amaranthine) to contemporary takes on traditional themes (Sartorial). They’ve even flirted with the British’ love of gin cocktails (Juniper Sling) and have pushed the olfactory envelope to dizzying heights with the bizarre and whimsical (Tralala).

So yes, Penhaligon’s have modernised and funked-up their image of late, but they’re not afraid to return to their traditional roots – and that’s exactly what they’ve done with their latest masculine fragrance ‘Bayolea‘. Created as a reformulation of a bay rhum fragrance from the Penhaligon’s archives, Bayolea has been chosen to scent the brand’s new, and rather extensive grooming range, as well as front the collection in its Eau de Toilette form. Without giving too much away at this stage, it would be safe for me to say that Bayolea is an impeccably well-groomed fragrance that feels perfectly suited to any gent – modern, traditional or otherwise.

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Smelly News: Penhaligon’s to Launch The Trade Routes Collection

The Trade Routes Collection from Penhaligon's

The Trade Routes Collection from Penhaligon’s

Quick off the back off the recent launch of their Bayolea fragrance and gentleman’s grooming range, Penhaligon’s are spoiling our noses with a brand new collection consisting of three historically-inspired fragrances. Launching in September, the three fragrances within this new collection are inspired by the “luxurious and decadent commodities which were traded through London’s historic docks at the turn of the 19th Century”.

“Piled high on the quaysides and arriving daily from the farthest flung corners of the globe in a burst of exoticism; the rarest treasures in dizzying abundance; London was the Warehouse of the World.”

- Penhaligon’s

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Smell-O-Vision: The Alternative Story of The Creation of Penhaligon’s Bayolea

Bayolea - The Film

Bayolea: The Film

A short film from Penhaligon’s detailing the ‘alternative’ story of the creation of their latest masculine fragrance – Bayolea.

In honour of the launch of their latest fragrance, Bayolea, eccentrically British perfume house, Penhaligon’s have teamed up with creative collective, ‘Just So’ to create an animated film. Shot on a “shoestring” and in conjuction with stop motion animator, Daniel Gill (numerous TV ads, Fantastic Mr Fox and Frankinweenie), the Bayolea film takes place in the basement of Penhaligon’s Covent Garden Piazza store and contains a degree of fragrant magic.

“Working with Just So felt right from our first meeting and an initial concept has been interpreted wonderfully by Daniel. The entire project has felt like creating magic and I feel the film will have a life of its own; above product promotion yet still very Penhaligon’s”

- Matthew Huband,
Penhaligon’s Head of Global Marketing

Catch the video below the jump!

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Smelly News: Penhaligon’s Launch Bayolea Fragrance & Gentleman’s Grooming Range

Bayolea

Bayolea – New from Penhaligon’s

Eccentric British fragrance brand, Penhaligon’s, have launched ‘Bayolea’, their new fragrance for men and an accompanying ‘Gentleman’s Grooming Range’. Recreated from a classic formula within the Penhaligon’s archive, Bayolea (and its accompanying grooming products) cater for all elements of the modern gent’s grooming ritual, and appear to be a more traditionally masculine entry in to the line.

Bayolea is described by Penhaligon’s Head of Global Marketing, Matthew Huband as being “wonderfully fresh and masculine”. The perfume, in limited edition candle form, was chosen to be the official fragrances of London Collections: Men 2014, earlier this year.

“I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range. The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!).”

- Matthew Huband,
Penhaligon’s Head of Global Marketing

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Perfume Pic of the Week No. 18: Pretty in Pink

Perfume Pic of the Week No.18: Pretty in Pink

Perfume Pic of the Week No.18: Pretty in Pink

This week’s Perfume Pic of the Week is a double-whammy of the colour pink. As you may tell from the slight overuse of varying shades of the colour on this website, pink is one of my favourite colours and to me, evokes feelings of joy. After all, some of the best things in life are pink, such as; roses, macarons and Womanity, just to name a few. So this week I’m celebrating a duo of fuchsia fancies that bring brightness in a rather lovely composite image.

Peonies are the first subject of this mini ode to the colour pink, and what a beautiful topic they are. Nigel and I adore fresh flowers and the number of filled vases in our house definitely outweighs the space found in a one bedroom apartment. This weekend we picked up some beautiful, pink peonies (wonderfully ‘snapped’ by Nigel in the picture above) that are grabbing our attention with their huge, showy buds and softly sweet/spicy odour.

I like the note of peony in perfume too, especially in Penhaligon’s rather marvellous Peoneve. What Peoneve does quite remarkably, is capture the sharp, peppery, spicy and rosy facets of the flower to create a perfume that presents the image of peonies in the ground with the petals and stems all present and correct, and surrounded by soft soil. Both the flowers and the perfume speak of a self-assured beauty that is both casual and striking.

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