Penhaligon’s, the eccentrically British perfume house, is a curious outfit. Their historic back catalogue of perfumes is full of straight-laced florals, robustly masculine eau de toilettes and even some exotic follies. Over the last few years however, the brand has made a definite move away from the stiff upper lift of the past and have released a bunch of quirky fragrances that range from filthy florals that can only be worn after the watershed (Amaranthine) to contemporary takes on traditional themes (Sartorial). They’ve even flirted with the British’ love of gin cocktails (Juniper Sling) and have pushed the olfactory envelope to dizzying heights with the bizarre and whimsical (Tralala).
So yes, Penhaligon’s have modernised and funked-up their image of late, but they’re not afraid to return to their traditional roots – and that’s exactly what they’ve done with their latest masculine fragrance ‘Bayolea‘. Created as a reformulation of a bay rhum fragrance from the Penhaligon’s archives, Bayolea has been chosen to scent the brand’s new, and rather extensive grooming range, as well as front the collection in its Eau de Toilette form. Without giving too much away at this stage, it would be safe for me to say that Bayolea is an impeccably well-groomed fragrance that feels perfectly suited to any gent – modern, traditional or otherwise.
Quick off the back off the recent launch of their Bayolea fragrance and gentleman’s grooming range, Penhaligon’s are spoiling our noses with a brand new collection consisting of three historically-inspired fragrances. Launching in September, the three fragrances within this new collection are inspired by the “luxurious and decadent commodities which were traded through London’s historic docks at the turn of the 19th Century”.
“Piled high on the quaysides and arriving daily from the farthest flung corners of the globe in a burst of exoticism; the rarest treasures in dizzying abundance; London was the Warehouse of the World.”
A short film from Penhaligon’s detailing the ‘alternative’ story of the creation of their latest masculine fragrance – Bayolea.
In honour of the launch of their latest fragrance, Bayolea, eccentrically British perfume house, Penhaligon’s have teamed up with creative collective, ‘Just So’ to create an animated film. Shot on a “shoestring” and in conjuction with stop motion animator, Daniel Gill (numerous TV ads, Fantastic Mr Fox and Frankinweenie), the Bayolea film takes place in the basement of Penhaligon’s Covent Garden Piazza store and contains a degree of fragrant magic.
“Working with Just So felt right from our first meeting and an initial concept has been interpreted wonderfully by Daniel. The entire project has felt like creating magic and I feel the film will have a life of its own; above product promotion yet still very Penhaligon’s”
- Matthew Huband,
Penhaligon’s Head of Global Marketing
Eccentric British fragrance brand, Penhaligon’s, have launched ‘Bayolea’, their new fragrance for men and an accompanying ‘Gentleman’s Grooming Range’. Recreated from a classic formula within the Penhaligon’s archive, Bayolea (and its accompanying grooming products) cater for all elements of the modern gent’s grooming ritual, and appear to be a more traditionally masculine entry in to the line.
Bayolea is described by Penhaligon’s Head of Global Marketing, Matthew Huband as being “wonderfully fresh and masculine”. The perfume, in limited edition candle form, was chosen to be the official fragrances of London Collections: Men 2014, earlier this year.
“I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range. The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!).”
- Matthew Huband,
Penhaligon’s Head of Global Marketing
This week’s Perfume Pic of the Week is a double-whammy of the colour pink. As you may tell from the slight overuse of varying shades of the colour on this website, pink is one of my favourite colours and to me, evokes feelings of joy. After all, some of the best things in life are pink, such as; roses, macarons and Womanity, just to name a few. So this week I’m celebrating a duo of fuchsia fancies that bring brightness in a rather lovely composite image.
Peonies are the first subject of this mini ode to the colour pink, and what a beautiful topic they are. Nigel and I adore fresh flowers and the number of filled vases in our house definitely outweighs the space found in a one bedroom apartment. This weekend we picked up some beautiful, pink peonies (wonderfully ‘snapped’ by Nigel in the picture above) that are grabbing our attention with their huge, showy buds and softly sweet/spicy odour.
I like the note of peony in perfume too, especially in Penhaligon’s rather marvellous Peoneve. What Peoneve does quite remarkably, is capture the sharp, peppery, spicy and rosy facets of the flower to create a perfume that presents the image of peonies in the ground with the petals and stems all present and correct, and surrounded by soft soil. Both the flowers and the perfume speak of a self-assured beauty that is both casual and striking.
Old School Whimsy – Tralala by Penhaligon’s, Meadham Kirchhoff & Bertrand Duchaufour
Old-school British brand Penhaligon’s has seen a positive renaissance over the last few years. In 2009 they appeared to make a conscious decision to move away from their more staid roots and played to their more risqué side with Bertrand Duchaufour’s masterful Amaranthine – a perfume that was created to smell like the inside of a woman’s thigh (oh my, I’m blushing), and have since set themselves a trend of creating old school perfumes with modern and quirky twists.
Thankfully this is a trend that they seem to be continuing and for 2014, Britain’s most idiosyncratic perfume house is teaming up with the equally unconventional fashion brand, Meadham Kirchhoff, to create perhaps their most whimsical fragrance to date. The result of this collaboration is a fragrance penned by super-perfumer Bertrand Duchaufour (the man also responsible for Amaranthine, Vaara, Sartorial and Orange Blossom) and bestowed with the infectious name ‘Tralala‘.
Launching next week, Tralala is described by Penhaligon’s as being a “beguiling and addictive piece of counter culture couture” and all one needs for proof of this claim is a quick look at the wonderful bottle with it’s clown head and ridiculously huge signature Penhaligon’s bow. The scent itself, is billed as “an opulent, hedonistic blend” that “evokes the interplay of glamour and retrospection favoured by Meadham Kirchhoff”. Having spent quite some time sniffing this new creation, I can wholeheartedly confirm that it does do exactly what it ‘says on the tin’.
Looking Good and Smelling Fine [Image of Me at My Father's Wedding via Peter Buncombe]
Awards Season is set to end this Sunday with the 86th Academy Awards (a.k.a. ‘The Oscars’) and the stars will be out in full force, donning their finest garb having spent hours preening their faces and coiffing their hair. Of course, us mere mortals will simply be watching the ceremony at home in our pyjamas, possibly scoffing on some popcorn in a nod to the wonders of the silver screen. Still, we can live vicariously through the glamour of the winners and losers, can’t we?
Thinking about the Oscars and the upcoming Jasmine Awards (for which I need to pick myself an outfit) led me to ponder over which perfumes are best suited to formal occasions. Most of the time I’m of the belief that one should wear whatever they heck they want when they want, but in situations where dress codes are enforced and one has to be smart, it can be beneficial to pick out a scent that is suitably dapper to match.
For this post I’ve put together some of my favourite ‘smart’ perfumes for black tie or formal occasions. They range from the smart casual to the well-tailored and the dramatic, and between them they serve as a mini-guide to picking that perfect scent for a special occasion. Most are unisex so are suitable regardless of whether you’re a guy or a girl and can be paired with a suit, tux or fancy dress to ensure that you’re looking good and smelling fine.