New brand, Alford & Hoff have launched their first perfume, ‘Alford & Hoff Eau de Toilette‘ exclusively to Harrods. Created by “gifted athletes”, Barry Alford and Jefferson Hoffman, the Alford & Hoff brand is directed at a “new generation of men” and includes both fragrance and a line of skin care products (currently available in the US) consisting of the “highest quality ingredients”.
The fragrance was created by venerable Givaudan perfumer, Rodrigo Flores-Roux (Neroli Portofino, Boutonierre no.7 and Black Cashmere), andis a fresh-woody fragrance described as being “confident, passionate, stylish, successful, masculine in a modern way”. It is the brand’s signature fragrance and reportedly contains “95 of the finest ingredients.”
“A juxtaposition of light and dark, clarity and richness, texture and polish, Alford & Hoff EDT is a modern scent, luxurious and fresh on top, smooth with an ultra-sexy core and deep, rich woody background.”
Eccentric British fragrance brand, Penhaligon’s, have launched ‘Bayolea’, their new fragrance for men and an accompanying ‘Gentleman’s Grooming Range’. Recreated from a classic formula within the Penhaligon’s archive, Bayolea (and its accompanying grooming products) cater for all elements of the modern gent’s grooming ritual, and appear to be a more traditionally masculine entry in to the line.
Bayolea is described by Penhaligon’s Head of Global Marketing, Matthew Huband as being “wonderfully fresh and masculine”. The perfume, in limited edition candle form, was chosen to be the official fragrances of London Collections: Men 2014, earlier this year.
“I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range. The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!).”
- Matthew Huband,
Penhaligon’s Head of Global Marketing
This August, American menswear designer, John Varvatos will launch Artisan Acqua, the third flanker to his popular Artisan fragrance launched in 2009. The fragrance, created by venerable perfume Rodrigo Flores-Roux (John Varvatos Artisan, Tom Ford’s Neroli Portofino and Arquiste’s Flor y Canto), is a spicy/woody citrus perfume that reportedly “embodies the panache and leisure of the Mediterranean man who, without over thinking, achieves high style and an effortless nonchalance.” This limited edition fragrance perfume presented in a hand-woven rattan bottle, made from natural materials to give a truly one-of-a-kind experience.
“Artisan Acqua is the new and reinvigorated addition to the Artisan fragrances [...] Inspired by a unity of artisanal craftsmanship and sophisticated technique, this fragrance is truly a one-of-a kind creation that brings to life the artisanal approach used in old Italian hand finishing and unique DNA of my collection.”
Niche perfume brand Jul et Mad (the brainchild of real-life couple, Julien Blanchard and Madalina Stoica-Blanchard) have launched their fourth fragrance, Aqua Sextius. The fragrance continues the love story of the creators, told by the brand’s three other fragrances (Stilettos on Lex, Terrasse a St Germain and Amour de Palazzo) as an ode to the enjoyment of life and “its moments of perfect harmony”.
Created by perfumer, Cécile Zarokian (also responsible for Amouage’s sublime Epic Woman), Aqua Sextius is described as a “green chypre/citrus amber” and a “true explosion of freshness”, and as with all of Jul et Mad’s fragrant offerings, it is a perfume that tells a story:
“Drawing inspiration from Aix en Provence, the city of 100 fountains and the place where, on hot summers days, Julien and Madalina find themselves surrounded by friends and loved ones, celebrating their love and their union. It’s a moment of tranquility, generosity and total well being with the sound of clinking ice cubes, joyous laughter and the melody of slowly running water forming the backdrop to the festivities.”
Gorilla Perfumes, the rebellious perfume arm of cosmetics company, Lush has opened its very first standalone store in London. The store is situated within the fashionable Camden Passage in London and will stock the brand’s current offerings; Volume 1 (Lust etc), Volume 2 (Furze and Hellstone etc) and the newly launched Volume 3 (Kerbside Violet et al), as well as the Gorilla B-Sides, which are the fabulous fragrances from the now-defunct B Never too Busy to B Beautiful, such as Breath of God and Ladyboy.
The Gorilla Perfumes store can be found at 3 Camden Passage, London, N1 8EA. Do let me know if you’ve managed to pop in and have a nose!
This July, famous intimate wear brand, La Perla will launch 2012’s Le Perla In Rosa, in a new Eau de Parfum concentration. This new version is billed as a heaver interpretation of the original and is described as being a “mischievous new elixir” for the “naturally playful and seductive young woman”. La Perla in Rosa Eau de Parfum will launch exclusively to Harrods on 31 July 2014.
“Delightfully audacious, she is full of life and loving every minute. Slipping into feathery layers of lace and silk. She adores the way the lingerie caresses her skin. She feels pampered, confident and exquisitely feminine. A sensation of pure joy intensified by the radiant bouquet of La Perla in Rosa Eau de Parfum”
The Body Shop have launched ‘Fijian Water Lotus’, the latest fragrance in their bestselling Voyage Fragrance Collection. Inspired by a tropical paradise, the perfume is described as being “a fresh, vibrant fragrance”, Fijian Water Lotus is made with natural extract of hand-picked Fijian Water Lotus and 100% Fair Trade alcohol from Ecuador, and is created to be a “signature scent for summer.” They’ve certainly picked the right weather for such a sunny launch!
“Sun, sea, sand, palm trees… Sounds idyllic, right?Well, now you can escape to your own tropical paradise with the lush, exotic scent of the NEW Fijian Water Lotus range from The Body Shop. [...] Revitalising, refreshing and calming – this is bliss in a bottle.”
Beware of Angels – The New Print Campaign for Thierry Mugler’s Angel Starring Georgia May Jagger
“My mother was a muse of Mugler and appeared regularly in his Paris runway shows. I have such wonderful memories of the fragrance and my mother’s involvement with the Mugler brand, It’s very special to me to be following in my mother’s footsteps.”
- Georgia May Jagger
So I may be the very last person to share this news, but as a die-hard Mugler fan I couldn’t ignore the extra-terrestrial fragrance house’s brand spanking new ad campaign for their flagship fragrance, Angel, starring none other than model, Georgia May Jagger. Now the astute among you will note that there is a strong family link between Miss Jagger and Angel, and that is the fact that her Glamazon mother, Jerry Hall starred as the face of Mugler’s flagship perfume in the early ’90s.
For 2014’s campaign, Mugler are moving away from the seductive and sultry image of Eva Mendes to a more rebellious and rocky aesthetic with Georgia May. They have seen fit to resurrect the old (and fabulous) tagline “beware of angels” (another nod to Jerry Hall) almost as a warning for unsuspecting consumers – this is a serious perfume that will knock one’s socks off, after all. I think it’s all rather fabulous.
Below the jump you can find a behind the scenes video of the new campaign as well as Jerry Hall’s original advert from 1993.
The Jimmy Choo Man Campaign Starring Kit Harrington and Photographed by Peter Lindbergh
British actor, Kit Harrington (he of Game of Thrones fame) is to be the face of Jimmy Choo’s debut masculine fragrance, ‘Jimmy Choo Man’ launching in August of 2014. The campaign, which covers the fragrance, autumn/winter collection and Carrera sunglasses collection, is shot by veteran fashion photographer, Peter Lindbergh and captures the interplay between Harrington and his female co-star in an “intense love affair”.
A behind the scenes look at the campaign and the fragrance can be found below the jump, but before that, let’s take a quick look at what the handsome Mr Jon Snow Mr Harrington has to say about his position as the first masculine spokes-face for the Jimmy Choo brand:
“It is incredibly exciting to work with a brand that is so highly regarded in fashion so it is a real honour to be the face of their campaign. The shoot was great fun and the location was stunning with panoramic views across LA and working with Peter was an amazing experience, he is such a talented photographer and gave great direction.”
This August, multi-platinum rap starlet and pop princess, Nicki Minaj is set to release her third pillar fragrance ‘ONIKA Nicki Minaj’. Taking its moniker from Minaj’s real name (Onika Tanya Maraj), ONIKA Nicki Minaj is a fruity floral billed as the “most seductive fragrance yet to join her [Minaj's] striking portfolio” and is described as being “sexy and fearless [and] infused with Minaj’s personal touch”. As Minaj, herself puts it:
“ONIKA is my birth name; I want to share this personal side with my fans, empowering them to wear the fragrance and flaunt their own uniqueness. Sexiness is powerful – it is all about feeling confident, knowing who you are and loving it.”