“What is a perfume’s story? What smells do explorers experience? And what do dreamers imagine when smelling perfume? Aren’t we each making our own story?”
- ODOU, Issue Three
ODOU, the Jasmine Award winning magazine dedicated exclusively to the world of smell, has just released its third issue, and it’s a good one! Obviously, this is no real surprise as the first two issues curated by Editor Liam Moore, were absolutely fantastic (with the first gaining a number of Jasmine Award nominations and a win, I hasten to add) and approached the art of perfume, and olfaction from an entirely new angle.
Issue three sees articles from esteemed writers such as Persolaise, Neil Chapman of The Black Narcissus (whose article in Issue one took the Jasmine Literary Award last year) and Joshua Ang of The Smelly Vagabond. This is the story issue, and it takes a look at a diverse range of tales from a perfumer, a dreamer, an addict, and many more. Through this issue of ODOU, we can take a look at many lives and how the world of smell interacts with them, painting a picture of the human condition through breathtaking imagery, fascinating stories, and of course, beautiful smells.
I’ve contributed a small piece to Issue three, detailing my very own perfume story, specifically the tale of how I fell in love with the world of fragrance. The piece is called ‘My Kingdom for McQueen’ and I’m very proud of it, but if you want to know more you’re going to have to read all about it in ODOU. To pick up digital or hard copies of ODOU Issue three, or the other two issues, you simply need to click here to visit the magazine’s website.
New from Penhaligon’s: Ostara Eau de Toilette (Illustration: Melissa Bailey)
This spring, quintessentially British perfume house, Penhaligon’s will launch ‘Ostara’, the brand’s latest collaboration with venerable perfumer, Bertrand Duchaufour. Charting a fragrant journey of daffodil from “bulb to bud to bloom”, Ostara is described by the brand as a “modern interpretation” of an “incandescent flower”.
“An iconic feature of the British countryside, the daffodil symbolises the optimism and revival of spring. In 1802, the distinguished poet William Wordsworth wrote about a sea of daffodils in his poem, ‘I Wandered Lonely as a Cloud’. Excerpts have been included on the outer packaging of the fragrance to reflect the radiance of the flower.”
“In india, jewellery has always been an indispensable part of one’s outfit. It is said to hold the power of the gods and goddesses.”
The story of Mumtaz Mahal and Shah Jahan is the stuff of legend. Their epic love story is represented by one of the world’s most famous buildings – the Taj Mahal – a palace that was created as a mausoleum to the princess following her death, upon the orders of a distraught Shah Jahan. The Mughal Empire may now be a thing of the past, but the story of Mumtaz Mahal and Shah Jahan, and the Taj Mahal lives on.
Historic perfume house, Guerlain has a strong link to this tale. Their flagship fragrance, Shalimar was inspired by the story and named after the Shalimar gardens created by Shah Jahan in Lahore. The Jacques Guerlain creation from 1925 is perhaps as well-known as the heartbreaking legend of the Emperor and the Princess, and it is widely considered as a true classic of perfumery, and the crown jewel in Guerlain’s wardrobe of wonderful fragrances.
“Three months to dream and admire the jewellery worn 400 years ago by a great rani worthy of the Thousand and One Nights.”
Speaking of jewels, a chance encounter between Laurent Boillot, the President and CEO of Guerlain, and Indian entrepreneur, Vinita Jain has resulted in a very special exhibition at La Maison Guerlain – Guerlain’s flagship boutique at No. 68 Champs-Élysées, Paris. From 03 September to 14 November 2014, visitors can view three special pieces – a ring, necklace and head jewel – worn by a princess famed for her beauty and essential artefacts in one of the greatest love stories of all time.
Click below the jump to see the other pieces that will be exhibited at La Maison Guerlain this autumn.
“Rather than trying to capture the ‘essence’ of an aspirational ideal or glossy advertising image, The Library of Fragrance presents scents that are ‘real’ and ‘familiar’ and can be chosen to reflect the preferences of the wearer, instead of those dictated by a perfumer or designer. Selecting a scent to wear becomes as easy as asking yourself, ‘what sort of things do I like?’.”
New York based perfumery, The Library of Fragrance (also known as Demeter Fragrance Library in the US) is due to launch in the UK next week. This encyclopaedic series of perfumes captures the smells that surround us on a day to day basis, ranging from marshmallows to dirt. They are straightforward and novel fragrances that always smell wonderfully accurate, whether they’re trying to recreate the odour of rain or play doh. I like to think of them as fun and fragrant pick me ups that do exactly what they say on the tin.
The Library of Fragrance has appeared in UK niche stores in limited distribution in the past, but this September sees a nationwide launch at pharmacy chain Boots, in store and online. A capsule collection of 28 fragrances (which can be layered to suit the wearer’s tastes) will be available at launch, ranging from the coziness of Amber to the delicious calories of Vanilla Ice Cream. Each fragrance will be available in 30ml Cologne sprays for £15, with a special 2 for £25 promotion featuring exclusively at Boots.
American Beauty and Fashion brand, Tom Ford have announced British model, Cara Delevingne as the face of their flagship fragrance, Black Orchid. Shot by Director and Photographer, Mario Sorrenti, the new campaign shows Delevingne, in true Tom Ford-style, floating naked amongst a pool of purple orchids whilst clutching a bottle of the brand’s iconic perfume.
This new campaign is a more sensual and sexy take on the Black Orchid image, which in its previous incarnations took on a more vampish and glamour puss aesthetic. As always, Ford looks to push buttons, and tasteful nudity aside, Delevingne is a clever choice of face, as she is very much the ‘it’ girl of the moment, traipsing the catwalk for a number of designers as well as courting the worlds of film and music.
“A sexy and glam-rock star is born, in the image of Georgia May Jagger, the new face of Angel.”
This October, renegade fashion brand and purveyor of olfactory marvels, Thierry Mugler will launch a limited collector’s edition of their flagship fragrance, Angel. Entitled ‘Angel Glamorama’, the limited edition bottle (the juice remains the same as the original) has been created to celebrate the inauguration of model, Georgia May Jagger as the new face of Angel.
Housed within a black lacquer bottle adorned with a shower of star-like blue sparkles, the Angel Glamorama edition is described as being “like a star plucked from the milky way” and displays the perfume in an entirely more edgy and glam-rock aesthetic. The Angel Glamorama edition will be refillable, enabling the consumer to top-up their fragrance via the Angel Source or via a refill bottle.