Good news, folks! Stella McCartney is re-launching her eponymous fragrance, ‘Stella‘. The composition of the perfume, originally launched in 2003 and created by perfumer Jacques Cavallier (Alexander McQueen’s Kingdom, Issey Miyake’s Le Feu d’Issey and Yves Saint Laurent’s Nu), thankfully remains unchanged, whilst the bottle has undergone a very slight revamp with a number of new sizes available. Stella launches exclusively to Harrods in the UK today.
To celebrate this welcome relaunch (I’m a personal fan as it’s my beloved sister’s signature scent), Stella McCartney has teamed up with fashion photographers Mert & Marcus, and model Lara Stone to create a provocative print and television ad campaign that shows the woody rose fragrance in an entirely more edgy light. One image (NSFW, FYI) displays Stone completely nude and covered with strategically placed flacons, positioning Stella’s relaunch as entirely unmissable.
“The smell of the English countryside in spring time”
L.I.L.Y is the latest fragrance from British fashion designer Stella McCartney. It very much marks a break from tradition for McCartney, whose other fragrances have all be a variation on a theme, namely that of her eponymous debut fragrance ‘Stella’. I love Stella, as far as designer fragrances go it is pretty well done and my sister wears it religiously so I have a strong connection to it, but I am very glad that McCartney is branching out into new fragrant territory with L.I.L.Y.
Where Stella was an ode to rose, L.I.L.Y is, as the name suggests, an ode to the lily of the valley. Lily of the valley is a flower which yields no scented oil yet so evocatively represents the smell of the English countryside in spring time. It’s both beautiful to look at, and to smell, and it represents all that is innocent and virtuous about the world. Lily of the valley is simply one of the world’s most precious of joys.
L.I.L.Y is described as an “evocative scent made up of Stella’s most treasured moments” . Its name stems from her father’s nickname for her mother; ‘Linda I Love You’, and the Lily of the Valley used in the fragrance is reminiscent of her wedding bouquet. For L.I.L.Y, McCartney has aimed to create a perfume that is personal to her, rather than Stella McCartney ‘the brand’. In this world of hyper-focus-grouped perfumes, I can’t help but find the personal touch applied to L.I.L.Y utterly refreshing.