Gigi Hadid for Tom Ford Velvet Orchid [Photographed by Mario Sorrenti]
Tom Ford’s Signature Collection houses a vast array of bold, wearable fragrances that are of exceptional high quality, but are also entirely more accessible than those within his Private Blend collection. They are statement pieces, right from the oriental opulence of Sahara Noir
to the casual elegance of Violet Blonde
, and as with all things ‘Tom Ford’ they exude a richness that is very much in keeping with the brand’s luxurious and contemporary-classic aesthetic.
Perhaps the most iconic fragrance within M. Ford’s oeuvre is the dramatic Black Orchid (released in 2006) – the brand’s first and most daring outing. With this perfume, Tom Ford sent a strong message, shouting that he wasn’t going to approach the world of fragrance in a typical or boring way, he was going to create divisive perfumes that make their presence know and celebrate all that is fashionable and glamorous. And that, my friends, is what the man has done ever since.
For 2014, Tom Ford has worked with perfumers Yann Vasnier, Antoine Maisondieu, Calice Asancheyev-Becker and Shyamala Maisondieu (a practical dream team of noses, if you ask me), to create a new riff on his incredibly successful debut perfume. Housed within a royal purple flacon and bestowed with the name ‘Velvet Orchid‘, this perfume is seen as an evolution of the legendary Black Orchid and is promoted by the brand as a new signature fragrance within Ford’s wonderful Signature Collection.
“Velvet Orchid lives in a glamorous world of mystique, evolving the carnal grandeur and seductive power of Tom Ford’s original Black Orchid into a harmonious an uber-feminine fragrance. Lavished with cool freshness, dramatic petals, honey and rum, Tom Ford Velvet Orchid is an oriental floral fragrance that teases and caresses with enveloping and brilliant warmth.”