London is an awesome city. I say this not just because I am British and therefore undeniably biased in the matter, but also because it is a simple truth. London has a charisma that many cities do not, stemming from the many contrasts that besiege its winding streets. These disorganised clashes of new and old, rough and smooth, and clean and dirty, make for a cultural mish-mash that is at times, utterly bonkers and entirely unique but ultimately very charming.
One man that loves London as much as I do is Tom Ford and to celebrate the opening of his Sloane Square boutique in 2013, the incredibly prolific fashion and perfume purveyor that is Mr. Ford created his very own olfactory tribute to this finest and fairest of cities. Taking its name from the city of the same name and launching last year, ‘London‘ is the newest addition to the Private Blend collection, available only in a select number of stores within the nation’s capital.
The brand describes London as being “rich, elegant and urbane” – three words that could certainly be attributed to the city after which it is named, if only just the glamorous bits in which one would find a Tom Ford boutique. But this perfume is more than just a tribute to a city, it is in fact a celebration of Mr. Ford’s favourite ingredient – oud. Now before you all start rolling your eyes at the sheer mention of the ‘o’ word (I see you), heed this notice: this perfume is a damn good example of how to do an inconspicuous oud – an oud that doesn’t take centre stage and plays a supporting role, or as they used to call them back in the day – an oriental.