As I’m sure you are aware, the Fragrance Foundation in the UK held their 23rd awards in London last Thursday. The Fragrance Foundation Awards, formerly known as the FiFi’s, celebrate the good and great of the fragrance industry, handing out trophies to the perfumes, home fragrances, ad campaigns and retailers that are the nuts and bolts, and cogs of the fragrance world.
I was lucky enough to be invite to attend the awards this year. So on Thursday evening, I put on my tux, specially selected socks and some Butler & Wilson sparkle (as standard), and headed out to rainy London for the biggest, and most fragrant night of the year. The awards, which were compered by the masterful Natasha Kaplinsky, were as fun as ever and it was great to catch up with my perfume buddies such as Liam Moore of ODOU magazine, Liz Moores of Papillon Artisan Perfumes and Persolaise.
Below you’ll find a slideshow detailing the night’s winners. Personally, I was happy to see Jo Malone’s Wood Sage & Sea Salt and Guerlain’s L’Homme Idéal pick up awards, but I was sad to see that Papillon didn’t scoop the award for Best Independent Fragrance (although, all three of the PP perfumes being shortlisted is a massive achievement), and I don’t think that Black Opium deserves anything other than an eye roll accompanied by a series of tuts. But that’s just my opinion, and I think you’ll find that the winners are a varied and interesting bunch to behold.