I love the rain. There’s something about gloomy black skies and relentless downpours that appeal to my melancholic side. It’s fun too and as kids, my sister and I would often play outside in the rain until we were soaked through to the bone. We revelled in the burning cold of the open heavens and gorged on the smell of petrichor like greedy gremlins, fuelled by the most ancient and fundamental of elements. We also had fun splashing and throwing mud at each other, of course.
British perfume house Jo Malone appears to love the rain too, so much so in fact that they have launched a selection of four colognes (three new and one old) as part of their limited edition London Rain collection. Their take on rain is altogether more sanitised than my sister and I making mud pies though, focusing instead on the purifying and almost cinematic elements of rain within an urban landscape, celebrating it as a key part of London life. As the brand says; “what could be more British than London rain?”
“This collection is intensely urban whilst harnessing the power of nature in the city; drenched blooms, savage rainstorms battering the parks, the torrential drumbeat pelting the pavements. And the scents that rise from nature’s outburst, refreshing city life, making everything seem brand new.”
Created by perfumer Christine Nagel (Etat Libre d’Orange’s Archives 69, Versace Woman and Giorgio Armani’s Si) the London Rain collection consists of; Rain & Angelica, Wisteria & Violet, Black Cedarwood & Juniper and White Jasmine & Mint (originally launched in 2007). Each cologne captures “the different moods of a downpour”, ranging from the aquatic to the spicy and casting the idea of urban rain in a variety of watery shades.
In this review I’ll be taking a look at two perfumes in the collection – Rain & Angelica and Black Cedarwood & Juniper. The former represents morning rain over London’s green spaces, whilst the latter is a moodier affair that captures evening rain dashing against the city’s jungle of buildings and pavements. Together they demonstrate how a single idea can be presented in a number of guises, displaying familiar aquatic notes in new and intriguing ways.