I know it’s only March, but I’m going to go ahead and say that 2015 is turning out to be a very good year for perfume. There have been some strong launches, scent such as Annick Goutal’s L’Ile au Thé and Jo Malone’s Birch & Black Pepper, but there’s also been some outstandingly beautiful new things, things like Lalique’s unexpectedly striking Living Lalique, and of course, Jean-Claude Ellena’s latest offering for Hermes – Le Jardin de Monsieur Li. In a world where flankers run riot and ideas, and artistry for that matter, can seem to be in short supply at times, it is perfumes such as these that restore faith and act as reassurance that the perfume industry still has tricks up its sleeve.
One fragrance that really struck me as quite wonderful and innovative is Jo Malone’s Incense & Cedrat. Launching in June as part of the brand’s Cologne Intense collection, this Marie Salamagne-penned fragrance centers on Omani frankincense – an ancient ingredient that filters through every aspect of life within Oman. Frankincense is burned in the country for a whole heap of reasons, whether it be to simply scent a house, ward off mosquitoes, or even as an expression of sadness. It is as vital to the Omani way of life as it is wonderful to smell, and Incense & Cedrat presents an incredibly pleasing take on the note that is entirely respectful of its importance and natural beauty.
To launch the fragrance, Jo Malone transformed their (rather swanky) London town house into Oman for the day. Stepping over the threshold was a real experience. The air was thick with frankincense, the smoke of which permeated the plaster and thick carpet pile of this very British building, transporting one to a foreign land. Once inside, one could be forgiven for thinking they had just hot footed it off the plane straight on to the Arabian Peninsula. It was a door to another world. Thus is the theme for Incense & Cedrat – realism through a dash of perfumery magic.