“Mirror Image” – féminin Pluriel & masculin Pluriel by Maison Francis Kurkdjian
“Perfume is not art.”
- Francis Kurkdjian
At the recent launch event for Maison Francis Kurkdjian’s latest duo of fragrances there was a lot of discussion around art and its relation to the world of perfume. Kurkdjian, who is ever a frank and fascinating speaker, asserted that perfume is not art because it is created to please consumers and where art is given a value by the market, perfume prices are set by their creators. This isn’t to say that Kurkdjian is belittling perfume by any means, in fact it seems that he takes a purely practical view of the subject, comparing his collection to an olfactory wardrobe, containing a plethora of pieces ranging from the everyday staple of the white T-Shirt (Aqua Universalis) to the more occasionally worn leather trousers (Absolue Pour le Soir).
Also at the event, Art Curator, Karine Giannamore spoke at length about what constitutes a masterpiece, piecing together simplicity, hard work, innovation and emotion, as the key ingredients that create a timeless work of art. Giannamore states that a masterpiece “has to be new [and] has to be original” but also must be “cemented in tradition”. This collision of the innovative and the traditional is exactly what Francis Kurkdjian has played with for his two new fragrances – féminin Pluriel and masculin Pluriel.
“What makes a work of art? A masterpiece? A Timeless work of art? Something so good or beautiful that it cannot be affected by changes in society or fashion.”
- Karine Giannamore
The Pluriel (Plural) duo has been created as a mirror image – two fragrances that perfectly capture the essence of femininity and masculinity, or as the brand puts it; “the eternal feminine and masculine.” With each fragrance, Kurkdjian takes a traditional theme and adds a contemporary twist to create a pair of perfumes that feel thoroughly modern and very much in keeping with his clear and radiant style. For féminin Pluriel and masculin Pluriel, Kurkdjian has crafted two new pieces for his olfactory wardrobe – two fragrant garments that are as modern, chic, timeless and elegant as anything a couturier could construct.
BOSS Parfums have named Scottish actor Gerard Butler as the new brand ambassador for their flagship masculine fragrance, BOSS BOTTLED. The 300 star (those Spartan abs, you guys!) will appear in both print and television advertisements for the fragrance, and is described by the brand as being the “perfect choice” for the fragrance because he is “a man that embodies modern masculinity in the 21st century”. On his appointment as brand ambassador, Butler says:
“It’s a generous compliment to be named an ambassador for an iconic luxury brand as BOSS Parfums, I’ve always admired the brand’s classic and modern appeal which I try to infuse into my own personal style. And BOSS BOTTLED really captures that essence of effortless sophistication that all men can easily incorporate in their daily lives.”
- Gerard Butler
Butler’s first campaign for BOSS BOTTLED, and for any masculine fragrance for that matter, is due to air in Autumn 2014.
This July, famous intimate wear brand, La Perla will launch 2012′s Le Perla In Rosa, in a new Eau de Parfum concentration. This new version is billed as a heaver interpretation of the original and is described as being a “mischievous new elixir” for the “naturally playful and seductive young woman”. La Perla in Rosa Eau de Parfum will launch exclusively to Harrods on 31 July 2014.
“Delightfully audacious, she is full of life and loving every minute. Slipping into feathery layers of lace and silk. She adores the way the lingerie caresses her skin. She feels pampered, confident and exquisitely feminine. A sensation of pure joy intensified by the radiant bouquet of La Perla in Rosa Eau de Parfum”
“Flirt With Danger” – ‘Fatale’ the Latest Fragrance from Agent Provocateur
Lots of perfumes are sold on the basis that they are ‘sexy’. All one needs to do to see proof of this is simply peruse an assortment of perfume ads, which will inevitably show attractive men and lady folk in varying states of undress post and pre-coitus. Sex sells, of course, and the perfume world is not immune to this, meaning that where fragrance goes, ‘sexy’ is never far behind.
One brand that is not averse to racy perfumes is Agent Provocateur. Their wardrobe of fragrances (or should that be ‘knicker draw of fragrances’?) is full of retro, glamour puss perfumes that are instantly evocative of silk stockings, garter belts and frilly brassieres. ‘Fatale’, their latest perfume, feels very much like a step into the mainstream and plays with the idea of a powdery ‘fruitchouli’ in an enjoyable, but not particularly erotic manner.
For my Escentual column this week, I have taken a close look at this new fragrance and whether it feels more fun than foxy (spoiler: it does). So, if you’re in the mood to read about a femme without the fatale then please click here to head on over to Escentual. As always, don’t forget to let me know what you think of Fatale, if you’ve given it a try, or even what your favourite sexy fragrance is.
The Body Shop have launched ‘Fijian Water Lotus’, the latest fragrance in their bestselling Voyage Fragrance Collection. Inspired by a tropical paradise, the perfume is described as being “a fresh, vibrant fragrance”, Fijian Water Lotus is made with natural extract of hand-picked Fijian Water Lotus and 100% Fair Trade alcohol from Ecuador, and is created to be a “signature scent for summer.” They’ve certainly picked the right weather for such a sunny launch!
“Sun, sea, sand, palm trees… Sounds idyllic, right?Well, now you can escape to your own tropical paradise with the lush, exotic scent of the NEW Fijian Water Lotus range from The Body Shop. [...] Revitalising, refreshing and calming – this is bliss in a bottle.”
Way back in July of 2011 I made the decision to create an outlet for my fragrant musings. I picked a ridiculous name, asked my friend, Liam Moore (of ODOU fame) to apply some wonderful candy striping to a webpage and put fingers to keyboard for my very first, feature length review. This first post was a review of Guerlain’s Shalimar Parfum Initial, a perfume that had just been recently launched and had surprised me and many a perfume lover. How we’ve all come a long way since then!
Now it’s 2014, a mere three years later and what started out as a hobby has quickly become a huge part of my life. A lot has happened since that first post; I’ve got married, held two perfume talks for Perfume Lovers London, become the Fragrance Expert for popular perfume e-tailer, Escentual, posted 478 times and won a coveted Jasmine Award. Not to mention the fact that the blog has even been visited over a million times! Of course, this is all so much more than I ever could have expected and I am so thankful to everyone who has supported me in this endeavour – from my husband to my beloved readers. You all know who you are!
To celebrate this milestone, I have teamed up with my friends at Escentual to offer a very special giveaway. The prize is one of my all-time favourite perfumes – a fragrance that I have continuously banged on about on this blog on way too many occasions. In fact, it’s a perfume that I adore so much, I may, or may not own an entire litre of the stuff. Have you which olfactory diva I’m referring to yet?
Beware of Angels – The New Print Campaign for Thierry Mugler’s Angel Starring Georgia May Jagger
“My mother was a muse of Mugler and appeared regularly in his Paris runway shows. I have such wonderful memories of the fragrance and my mother’s involvement with the Mugler brand, It’s very special to me to be following in my mother’s footsteps.”
- Georgia May Jagger
So I may be the very last person to share this news, but as a die-hard Mugler fan I couldn’t ignore the extra-terrestrial fragrance house’s brand spanking new ad campaign for their flagship fragrance, Angel, starring none other than model, Georgia May Jagger. Now the astute among you will note that there is a strong family link between Miss Jagger and Angel, and that is the fact that her Glamazon mother, Jerry Hall starred as the face of Mugler’s flagship perfume in the early ’90s.
For 2014′s campaign, Mugler are moving away from the seductive and sultry image of Eva Mendes to a more rebellious and rocky aesthetic with Georgia May. They have seen fit to resurrect the old (and fabulous) tagline “beware of angels” (another nod to Jerry Hall) almost as a warning for unsuspecting consumers – this is a serious perfume that will knock one’s socks off, after all. I think it’s all rather fabulous.
Below the jump you can find a behind the scenes video of the new campaign as well as Jerry Hall’s original advert from 1993.