Eat Me – Thierry Mugler Alien Le Goût du Parfum Perfume Review

Eat Me

“Pure Fumegasm”

I’ve said before that Thierry Mugler is one brand that always thinks intelligently about their flankers and their latest series of limited editions ‘Le Goût du Parfum’ is absolutely no exception to this rule. 

The concept behind Le Goût du Parfum (The Taste of Fragrance) is simple – take the already bold, and mostly gourmand structures of four Thierry Mugler scents (Angel, Alien, Womanity and A*Men) and add a ‘Taste Enhancer’ to each. Le Goût du Parfum creates “a genuine parallel between Haute Cuisine and Haute Parfumerie.” To achieve this parallel Mugler enlisted leading Michelin-starred chef Hélène Darroze to create an “entirely Muglerian Meal” based on these four new limited editions.

WARNING: THIS POST WILL MAKE YOU HUNGRY 

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Intergalactic Jasmine – Thierry Mugler Alien Perfume Review

Alien

“If you don’t like jasmine then you are probably going to need to put on your Space Suit, a Close Encounter of the Third Kind with this Alien may leave you feeling completely overwhelmed.”

I remember Alien’s release well, in 2005 I had just started my love affair with perfumes and one perfume I had fallen for big time was Angel by Thierry Mugler, so the news of a brand new Mugler release was big news for me. My excitement grew even more when I heard the perfume was to be named ‘Alien’, has there ever been a more perfect name for a fragrance? I think not!

Alien also holds a special resonance with me because it was that year I met my lovely boyfriend (technically he’s my fiancée but I don’t like the word) and Alien was the perfume I wore when we first met. He probably doesn’t remember the perfume that I wore, but I do and that makes it all the more special to me.

On Thursday I will be reviewing the latest incarnation of Alien, ‘Alien Le Goût du Parfum‘ so I feel it’s only fitting to give the original a proper review, after all Alien is one of my all time favourites.

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All Flankered Out? – The Candy Perfume Boy Offers a Tonic

Medicine

If like me, you’re fed up with the constant wave of flankers (please see my review of the two new CK One flankers) then I hope you will take this post as some kind of remedy, a tonic if you will. I could spend hours and hours moaning about how I hate flankers and name and shame some of the worst, that would be very easy, and not entirely true. What I would like to do instead is just make a few personal recommendations of what I think are some of the best.

What is a Flanker?

Most of you reading this blog will be familiar with flankers but for those who aren’t; a flanker is essentially a fragrance released using the same (or similar) name as another fragrance by the same house, think of it as a sort of sequel, so for example; Live Jazz is a flanker to the original Jazz by Yves Saint Laurent. The actual juice can be very similar, slightly similar or completely unrelated to the original fragrance.

Flankers are a cheap way of marketing a new fragrance without having to spend a huge amount of money on new concepts, bottle moulds and advertising. They are also a great way of marketing a ‘new’ product to consumers who are already fans of the original fragrance.

Not all flankers are bad, some brands use the opportunity to create a new interpretation of an established fragrance and these tend to be the flankers that work best, they bring something new and interesting to the table.

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It’s All About the Juice! Or is it?

Us perfumistas/fumeheads/fragonerds/whatever it is we call ourselves are keen followers of the mantra ‘It’s all about the juice’, meaning that we don’t care about the marketing, the bottle or any of the other stuff that comes with a fragrance. We just care about the smell!

It seems that we may differ from the mainstream consumer.

In the mainstream perfume industry the bottle is seen as the key marketing tool for a fragrance. Those of you who watched the recent BBC4 documentary ‘Perfume’ would have seen that in the case of the latest Tommy Hilfiger fragrances (Loud for Him and Her) the bottle and the marketing were the prime focus of the development team and the juice very much seemed like an afterthought.

So how important is the bottle to a perfumista?

I asked my Twitter followers whether they were swayed by the bottle design when purchasing a fragrance. The general consensus seemed to be that no, the bottle doesn’t matter, however an attractive bottle does help. Some even mentioned that if the fragrance was good and the bottle was bad they would decant the juice into something more aesthetically pleasing. We kept coming back to the same conclusion – it’s all about the juice…

I feel that I may buck the perfumista trend slightly, if I love a perfume I will buy it, regardless of whether it has a nice bottle or not. That said, I do like a nice bottle and have on occasions found myself wanting a fragrance because it’s housed in a nice bottle (Hello Lola by Marc Jacob!) I can’t help that I’m drawn to shiny, pretty objects can I?!

There are some brands out there with some really fabulous bottles and in this post I would like to highlight just a few of my favourites.

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