Thierry Mugler’s annual reimagining of their flagship masculine fragrance, A*Men (the counterpart to the iconic Angel) is pretty much a tradition at this point. Each and every year the brand treats us to the signature of Angel Men zhuzzed up into something new and exciting. So far, we’ve seen our mate, A*Men; smoke tobacco (Pure Havane), drink whisky (Pure Malt), chase some chilli (A*Men Le Goût du Parfum) and even dabble in the world of lumberjackery (Pure Wood). The A*Men family is made up of a bunch of fraternal twins that all have a different sense of style – and what a great bunch they are.
For 2015, Mugler is doing something a little bit different with A*Men by putting it into a citrus setting. The bottle has been dyed a fabulous shade of neon orange, as has the fragrance for that matter. This new edition (penned by Jacques Huclier and Quentin Bisch) is entitled A*Men Ultra Zest, and as the name would suggest, it focuses on an array of mouthwatering citrus notes to accentuate A*Men’s cosmic cocktail of gourmand treats. Unlike many other citrus fragrances, Ultra Zest is bold and daring. What else could we expect from Mugler?
“A*Men brings you a new twist on the original: Ultra Zest. Shaken, not stirred, this new male fragrance will tantalise the senses as it burst with fresh, citrus, spicy and woody notes. This refreshing cocktail dares you to stand out from the crowd, be bold and go where most won’t dare to go”
When it comes to perfume, Tom Ford knows what he’s doing. Not that he doesn’t know what he’s doing in the worlds of fashion and film, mind – he definitely seems pretty good in those fields too, but with perfume it is undeniable that he is a man of extraordinary style and taste. Since the launch of his flagship fragrance, Black Orchid, in 2006, Ford has crafted himself a fragrant empire that has seen the creation of over 50 fragrances. His output is prolific, varied, grand, opulent and fascinating, courting with true luxury through his unique aesthetic. Everything he does is unmistakably ‘Tom Ford’ and therefore, also pretty darn good.
Tom Ford’s fragrance line consists of two collections; the Private Blends and the Signature Collection, the latter of which showcases a more accessible range of masculine and feminine fragrances in that inimitable Tom Ford style. What strikes me as particularly intriguing about the Signature Collection is the excellent quality of the masculine offerings. When fragrances for men are so often dull, tired and unpleasant, Tom Ford’s act as a refreshing surprise that can restore one’s faith in fragrant humanity. They are handsome, stylish, classic and modern, as all masculine fragrances should be.
My favourite of Ford’s masculine fragrances is Noir – a plush, resinous and powdery scent that bears a striking resemblance to the style of the Guerlain classics, but with a modern twist. In a world of ‘fresh this’ and ‘sport that’, Noir is a bastion of hope for those that demand more from their masculine fragrance. Because it is such a breath of fresh air (not literally), Noir has deservedly been very popular, and for 2015 Tom Ford is launching a brand new interpretation of the fragrance (joining the original Eau de Parfum and Eau de Toilette), entitled ‘Noir Extreme’ – a new chapter in the Noir story that “reveals a new dimension of the “Noir Man”.
In case you haven’t noticed, I’m throwing an informal Guerlain party this week. So far we’ve taken a gander at the perplexing Shalimar Souffle de Parfum (which really should have been an Aqua Allegoria and not a flanker to their flagship fragrance) and the deliciously dizzy and decadent French Kiss, which puts me in a much better mood than the Souffle de Parfum does.
With Guerlain in mind, I thought I’d dedicate my Escentual column this week to a fragrance that doesn’t get the attention it deserves; My Insolence. A flanker the seriously over-the-top Insolence (Maurice Roucel; 2006), this softer interpretation is a gorgeous little vanilla and almond cuddle that shows the industry how a decent fruity floral should be done. Click here to read my review.
“Dare the French Kiss! But watch out, this glossy floral fragrance is highly addictive”
One could never accuse Guerlain of being inconsistent in terms of their olfactory output. For nearly 200 years the Parisian Patisserie has crafted some of the greatest olfactory delicacies in the world, and they show no signs of stopping. With La Petite Robe Noire (a cherry liqourice folly) and L’Homme Ideal (a robust masculine with an almond twist), i.e., their recent gourmand output, Guerlain have shown, not only their uniquely French sense of humour, frivolity and style, but also their penchant for all that is edible. They’ve taken it to the mainstream and shown the lesser mortals in the industry just how a gourmand is done, and by all accounts it has been a very successful move for them.
It is no surprise, then, that the latest addition to their Les Élixirs Charnels collection, ‘French Kiss’, displays the exact same sense of fun, foody humour and style as their mainstream launches however, this one is entirely more decadent and over the top in comparison. Created by in-house perfumer, Thierry Wasser, Guerlain’s French Kiss, which has been launched to celebrate 20 years of Guerlain KissKiss lipsticks, is described as a “glossy floral that celebrates the French art of kissing” and an “elixir as spellbinding as a sensuous kiss.” Ooh err, Mrs.
This Week’s Escentual Post is a Guide to Gourmand Fragrances
Are you in the mood for food? I am. Well, to be fair, I’m always in the mood for food so that’s not really a statement of any note, but I am on a diet at the moment so I’m really in the mood for food, if you get me. To satiate those sweet and savoury cravings, I’ve put together a mini-guide to the world of decadently delicious gourmand fragrances for my Escentual column this week.
In this guide you’ll find three defining fragrances of this modern genre, ranging from the iconic bitch that started it all to the fruity and frivolous gourmand of today, and even the quirky and exotic fragrance that takes the genre to new and interesting heights. All-in-all, it’s an intriguing collection of scents, so if your tummy is rumbling and you need a food fix without any of the calories, click here to read my Guide to Gourmand.
I continue to be incredibly impressed by the output from London-based indie brand, 4160 Tuesdays. Perfumer Sarah McCartney has a natural knack for perfumery, but also the subversive talent of injecting humour and eccentricity into her compositions. The result is exceptionally well-crafted fragrances that have bold and bright characters, that one would really have to be a miserable git not to enjoy.
One of Sarah’s most recent creations is New York 1955, a fragrance that was originally launched under her diffusion ‘Vintage Tuesdays’ line, and now sits within the multi-coloured wardrobe of scent that is 4160 Tuesdays. Evoking the image of pastel-shaded ice cream parlors from the 1950s, this perfume is a beautiful rosy-gourmand that is as delicious as it is colourful.
“One of my favourite vintage 1950s scents was Coty’s Chantilly, named after the French town famous for its whipped cream and intricate lace. It’s a soft strawberry and cream perfume, decorated with crystalised rose. For New York 1955 I transported the desert theme over the Atlantic to a New York milk bar, turned up the volume, piled it with vanilla ice cream and raspberries, loaded it with candy floss, crystalised roses and violets, and smoothed it with soft, huggable musks and ambergris.”
For my Escentual column this week, I have had the pleasure of reviewing the latest fragrance from Guerlain – the new masculine offering ‘L’Homme Idéal‘. The fragrance is accompanied by the tagline; “The ideal man is a myth. His fragrance, a reality” and is already dividing opinion amongst the perfume loving community – some love it and others see it as a commercial and unimpressive offering from the house. To read my in-depth thoughts you can click here to head on over to Escentual and peruse my review, but I will say now that I’m definitely in the ‘yes’ camp when it comes to L’Homme Idéal.
Created by Thierry Wasser, Guerlain’s in-house perfumer, L’Homme Idéal strikes me as a more commercial offering for the house, yes, but it’s also excellently crafted, as one would expect, and grounded within the rich gourmand heritage that is oh so very ‘Guerlain’. Is it the ideal masculine fragrance? Well as I say in my review, the answer is entirely subjective, and whilst it isn’t as distinct as Habit Rouge or even Homme, Wasser’s first masculine for the brand, it is a robust masculine with a cheeky feminine twist. What’s not to like?
As I’ve reviewed the fragrance over at Escentual (who are going a bit L’Homme Idéal mad for a fragrant takeover), I thought I’d do something a little bit different here and share with you four things I enjoy about the fragrance. So gents (and ladies, because there are no gender barriers here), stick the kettle on, grab a slice of cake (always mandatory), sit back and enjoy my little fragrant guide to the very latest offering from the most important fragrance house in the world.