There is so much ‘noise’ in the perfume industry in this day and age that it gets increasingly more difficult to pay attention to the cacophonous din of new launches and brand new niche brands. In order to rise above the noise many niche brands are resorting to ‘clever’ (read: annoying) gimmicks to make their wares stand out from the crowd, ranging from perfumes inspired by blood types (see Blood Concept) to scents that aren’t supposed to be perfumes (see Juliette Has a Gun). Rarely is the product allowed to speak for itself.
Still, for each naff niche brand there is a decent one with high quality products (brands like Arquiste, 4160 Tuesday’s and Maison Francis Kurkdjian to name just a very small few) that allows for the beauty of their scents to be the element that sets them apart from the many other bottles they share their shelf space with. These refreshing outfits remind one that within the crowds and crowds of scent on the market, there are individuals with a passion for perfume and a unique voice waiting to be heard.
One such brand is Papillon Perfumery. Created by New Forest perfumer Liz Moores and launching this year, Papillon has three perfumes devoid of any bells, whistles and gimmicks – they are simply expertly crafted and beautiful perfumes that truly speak for themselves. The perfumes (Angélique, Anubis and Tobacco Rose) prove that familiar themes can still be presented in unique ways if one just approaches them in an entirely different manner.