I’ve always been a big fan of Guerlain’s La Petite Robe Noire. When it originally launched as a boutique exclusive way back in 2009, I remember saying that the esteemed French house was missing a trick by not releasing the scent as a mainstream launch. It’s such a fun, fruity and frivolous scent, with oodles of depth and character, that it was almost a shame for it not to have a wider audience. Guerlain obviously felt the same, and in 2012 they remixed the juice slightly (giving it a bit more fizz) and unleashed La Petite Robe Noire all over the globe. It has been a huge success.
Of course, with huge success comes flankering, and lots of it. Since 2012, we’ve seen the launch of Eau de Toilette, Extrait and Couture versions of Guerlain’s famous garment, and all have been pretty good (especially the Extrait and Couture). This summer, Guerlain are extending their wardrobe of fragrant black dresses even further with La Petite Robe Noire Eau Fraîche (subtitled as ‘Ma Robe Pétales’), a much fresher and greener take on the cherry-rose signature of the original. Click here to read my review of this latest flanker in my Escentual column this week.