“Fragrance is paint for the nose. People who make fragrances, the air is their canvas.”
- Pharrell Williams
Is there any one person on the planet bigger than Pharrell Williams right now? I think not. He’s either produced, sang or guested on some of the biggest songs of the last few years, not to mention the fact that he’s a fashion icon with a penchant for Vivienne Westwood Buffalo hats from the ’80s and socks with no shoes. In short, Pharrell is a bit of a dude and it was only a matter of time before he branched out from music and fashion, into the world of fragrance.
Thankfully for us (us being the perfume lovers of the world), Pharrell has teamed up with the fragrance arm of unconventional fashion house Comme des Garçons to create his very first perfume. Comme des Garçons are well known for high quality fragrances that approach the art of olfaction with a distinct, and unique viewpoint, celebrating woods, incense and spices in a varied series of artistic olfactory entries. So, it would be correct to say that Mr. Williams made a sensible choice and is in very safe hands.
Pharrell’s debut fragrance is named G I R L, after his 2014 album of the same name, from which it also takes inspiration. G I R L was created by perfumers Antoine Lie (Etat Libre d’Orange’s Sécrétions Magnifiques, Rossy de Palma and Tom of Finland) and Christian Astugeville, and is described as being “a woody scent of high quality and complex construction”. Much like Lady Gaga’s Eau de Gaga, which I reviewed earlier this week, G I R L is a most atypical celebrity fragrance that tries to defy the clichéd conventions of a tired and overexposed genre.