There is no language dedicated solely to the world of smell, arguably our most primal of senses. Instead we opt for words associated with our other senses – taste, sight and feel, to describe something that is for the most part, intangible. Colours, textures and flavours pepper our descriptions and allow the realm of the fragrance to move from the intangibale to something more palpable, combining together as the language of the senses to tell a scented story.
The “joint perception of the senses”, specifically the relationship between colour and smell, is the theme for Swedish niche brand, Byredo’s latest fragrance. The scent is a collaboration with Oliver Peoples, a California-based eyewear brand, and it accompanies a series of exclusive frames, and lenses that have been created and inspired by the fragrance. Housed within a choice of bottles shaded in either indigo, green or champagne, Byredo x Oliver Peoples aims to capture the Caliifornian landscapes through lenses in different colours, each of which highlights a new facet or nuance. This is a Californian life through a lens, and it smells/looks good.
“The conception of the collaboration was achieved through Byredo’s master perfume perceiving the sights of Los Angeles through different coloured lenses, and translating them into various smells, therefore producing a multi-faceted fragrance. This unique effort has resulted in an original frame designed by Oliver Peoples, through which the color of the lenses will correlate with the aroma of the custom blended fragrance by Byredo”
– Byredo/Oliver Peoples