Is the Ideal Masculine a Myth or a Reality? – Guerlain L’Homme Idéal Musings & Review

New from Guerlain: L'Homme Idéal

New from Guerlain: ‘L’Homme Idéal’

For my Escentual column this week, I have had the pleasure of reviewing the latest fragrance from Guerlain – the new masculine offering ‘L’Homme Idéal‘. The fragrance is accompanied by the tagline; “The ideal man is a myth. His fragrance, a reality” and is already dividing opinion amongst the perfume loving community – some love it and others see it as a commercial and unimpressive offering from the house. To read my in-depth thoughts you can click here to head on over to Escentual and peruse my review, but I will say now that I’m definitely in the ‘yes’ camp when it comes to L’Homme Idéal.

Created by Guerlain’s in-house perfume, L’Homme Idéal strikes me as a more commercial offering for the house, yes, but it’s also excellently crafted, as one would expect, and grounded within the rich gourmand heritage that is oh so very ‘Guerlain’. Is it the ideal masculine fragrance? Well as I say in my review, the answer is entirely subjective, and whilst it isn’t as distinct as Habit Rouge or even Homme, Wasser’s first masculine for the brand, it is a robust masculine with a cheeky feminine twist. What’s not to like?

As I’ve reviewed the fragrance over at Escentual (who are going a bit L’Homme Idéal mad for a fragrant takeover), I thought I’d do something a little bit different here and share with you four things I enjoy about the fragrance. So gents (and ladies, because there are no gender barriers here), stick the kettle on, grab a slice of cake (always mandatory), sit back and enjoy my little fragrant guide to the very latest offering from the most important fragrance house in the world.

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Sharp Suits & Relaxed Denim – Alford & Hoff Eau de Toilette Perfume Review

Jon Kortajarena in Colin Firth & Tom Ford's A Single Man

Sharp Suits & Relaxed Denim – Jon Kortajarena & Colin Firth in Tom Ford’s A Single Man

The debut fragrance from new perfume and skincare brand, Alford & Hoff would have escaped my notice completely if it weren’t for the presence of venerable perfumer, Rodrigo Flores-Roux’s name on the ticket. Flores-Roux is responsible for some exceptional work on behalf of the likes of Tom Ford (Fleur de Chine, for example) and Arquiste (Boutonierre no.7 and Flor y Canto etc.), amongst many others. So it was with a keen sense of interest that I approached this oh-so-masculine-sounding fragrance penned by Flores-Roux, for an entirely new brand.

Alford & Hoff is the brainchild of athletes, Barry Alford and Jefferson Hoff. They aim to create luxurious fragrances and skincare products for “a new generation of men”, positioning their wares at the higher end of the designer market and at the lower end of niche. Their first fragrance, Alford & Hoff Eau de Toilette is described as being “confident, passionate, stylish, successful, [and] masculine in a modern way”, and reportedly contains “95 of the finest ingredients.”

That’s all well and good, but how does this modern ode to masculinity, created by one of the industry’s most exciting perfumers, smell? Well, it’s described as being a “fresh, woody” fragrance, and it most certainly lives up to the standards expected by the genre. Will it be a defining scent for the modern generation of men, or does it ultimately fail to break through the cliches of its style? You’ll have to read on to find out….

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Well Groomed – Penhaligon’s Bayolea Perfume Review

Bayolea by Penhaligon's

Bayolea by Penhaligon’s

Penhaligon’s, the eccentrically British perfume house, is a curious outfit. Their historic back catalogue of perfumes is full of straight-laced florals, robustly masculine eau de toilettes and even some exotic follies. Over the last few years however, the brand has made a definite move away from the stiff upper lift of the past and have released a bunch of quirky fragrances that range from filthy florals that can only be worn after the watershed (Amaranthine) to contemporary takes on traditional themes (Sartorial). They’ve even flirted with the British’ love of gin cocktails (Juniper Sling) and have pushed the olfactory envelope to dizzying heights with the bizarre and whimsical (Tralala).

So yes, Penhaligon’s have modernised and funked-up their image of late, but they’re not afraid to return to their traditional roots – and that’s exactly what they’ve done with their latest masculine fragrance ‘Bayolea‘. Created as a reformulation of a bay rhum fragrance from the Penhaligon’s archives, Bayolea has been chosen to scent the brand’s new, and rather extensive grooming range, as well as front the collection in its Eau de Toilette form. Without giving too much away at this stage, it would be safe for me to say that Bayolea is an impeccably well-groomed fragrance that feels perfectly suited to any gent – modern, traditional or otherwise.

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Desired Constellation – Hermès Eau des Merveilles Perfume Review

Desired Constellation - Eau de Merveilles by Hermès

Desired Constellation – Eau des Merveilles by Hermès

“For women who dream with their eyes wide open and see stars in daylight.”

- Hermès

Yesterday I shared the news that Hermès are launching a limited collector’s edition bottle for Eau des Merveilles to celebrate its 10th anniversary. This got me thinking about the scent itself and the fact that I had never taken the time to sit down and review it in full – a truth that is absolutely criminal seeing as it is one of my all-time favourites. So today, rather than focusing on something ‘brand new’, I’d like to give a brief nod to a beautiful fragrance on its 10th birthday.

Eau des Merveilles was created for Hermès by perfumers Nathalie Feisthauer (Gardénia Pétale and Putain des Palaces) and Ralf Schweiger (Fils de Dieu, The Afternoon of a Faun and Cédrat Enivrant) in 2004 as a topsy-turvy perfume that displays no top, middle and base notes, instead opting for an “unusual revolving structure” consisting of three accords; “The Spirit of Wood”, “The Memory of the Ocean” and “The Sparkle of a Constellation”. The result is something entirely unconventional, yet incredibly familiar, evoking the feel of a well-know melody caught on the breeze – recognisable, yes, but difficult to identify.

Since its launch, Eau des Merveilles has been through the Hermès flanker-mill a number of times. To date, the family consists of; an Extrait version (Parfum des Merveilles), a richer and more gourmand interpretation (Elixir des Merveilles), a version that displays more transparency (Eau Claire des Merveilles) and even one flanker that is full of edible amber (L’Ambre des Merveilles). As with all things Hermès, these familial fragrances are all brilliantly executed, but it is the original that remains the most striking and even ten years down the line, Eau des Merveilles is still the star of the collection.

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Smell-O-Vision: Lara Stone for Stella McCartney’s ‘Stella’

Lara Stone for Stella McCartney

Lara Stone for Stella McCartney

Good news, folks! Stella McCartney is re-launching her eponymous fragrance, ‘Stella‘. The composition of the perfume, originally launched in 2003 and created by perfumer Jacques Cavallier (Alexander McQueen’s Kingdom, Issey Miyake’s Le Feu d’Issey and Yves Saint Laurent’s Nu), thankfully remains unchanged, whilst the bottle has undergone a very slight revamp with a number of new sizes available. Stella launches exclusively to Harrods in the UK today.

To celebrate this welcome relaunch (I’m a personal fan as it’s my beloved sister’s signature scent), Stella McCartney has teamed up with fashion photographers Mert & Marcus, and model Lara Stone to create a provocative print and television ad campaign that shows the woody rose fragrance in an entirely more edgy light. One image (NSFW, FYI) displays Stone completely nude and covered with strategically placed flacons, positioning Stella’s relaunch as entirely unmissable.

Check out the TV spot below the jump.

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Smelly News: New Brand Alford & Hoff Launches Exclusively to Harrods

Alford & Hoff Eau de Toilette

Alford & Hoff Eau de Toilette

New brand, Alford & Hoff have launched their first perfume, ‘Alford & Hoff Eau de Toilette‘ exclusively to Harrods. Created by “gifted athletes”, Barry Alford and Jefferson Hoffman, the Alford & Hoff brand is directed at a “new generation of men” and includes both fragrance and a line of skin care products (currently available in the US) consisting of the “highest quality ingredients”.

The fragrance was created by venerable Givaudan perfumer, Rodrigo Flores-Roux (Neroli Portofino, Boutonierre no.7 and Black Cashmere), and is a fresh-woody fragrance described as being “confident, passionate, stylish, successful, masculine in a modern way”. It is the brand’s signature fragrance and reportedly contains “95 of the finest ingredients.”

“A juxtaposition of light and dark, clarity and richness, texture and polish, Alford & Hoff EDT is a modern scent, luxurious and fresh on top, smooth with an ultra-sexy core and deep, rich woody background.”

- Alford & Hoff

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Perfume as Art – Maison Francis Kurkdjian féminin & masculin Pluriel Perfume Review

Pluriel

“Mirror Image” – féminin Pluriel & masculin Pluriel by Maison Francis Kurkdjian

“Perfume is not art.”

- Francis Kurkdjian

At the recent launch event for Maison Francis Kurkdjian’s latest duo of fragrances there was a lot of discussion around art and its relation to the world of perfume. Kurkdjian, who is ever a frank and fascinating speaker, asserted that perfume is not art because it is created to please consumers and where art is given a value by the market, perfume prices are set by their creators. This isn’t to say that Kurkdjian is belittling perfume by any means, in fact it seems that he takes a purely practical view of the subject, comparing his collection to an olfactory wardrobe, containing a plethora of pieces ranging from the everyday staple of the white T-Shirt (Aqua Universalis) to the more occasionally worn leather trousers (Absolue Pour le Soir).

Also at the event, Art Curator, Karine Giannamore spoke at length about what constitutes a masterpiece, piecing together simplicity, hard work, innovation and emotion, as the key ingredients that create a timeless work of art. Giannamore states that a masterpiece “has to be new [and] has to be original” but also must be “cemented in tradition”. This collision of the innovative and the traditional is exactly what Francis Kurkdjian has played with for his two new fragrances – féminin Pluriel and masculin Pluriel.

“What makes a work of art? A masterpiece? A Timeless work of art? Something so good or beautiful that it cannot be affected by changes in society or fashion.”

- Karine Giannamore

The Pluriel (Plural) duo has been created as a mirror image – two fragrances that perfectly capture the essence of femininity and masculinity, or as the brand puts it; “the eternal feminine and masculine.” With each fragrance, Kurkdjian takes a traditional theme and adds a contemporary twist to create a pair of perfumes that feel thoroughly modern and very much in keeping with his clear and radiant style. For féminin Pluriel and masculin Pluriel, Kurkdjian has crafted two new pieces for his olfactory wardrobe – two fragrant garments that are as modern, chic, timeless and elegant as anything a couturier could construct.

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