BlindfoldTo blind buy or not to blind buy, that is the question. Shakespeare said that didn’t he? Well, he said something along those lines anyway. The blind buy is for those thrill-seeking perfumistas who like the adrenalin rush, it’s like playing Russian Roulette, except with perfume instead of the bullets and a fraction of the danger.

What is a Blind Buy?

I’m sure most of the lovely people reading this post are familiar with the blind buy but for those who aren’t, a blind buy (or blind trade) is simply where a fragrance is purchased completely untested.

From my experience, a blind buy can happen for many reasons; perhaps there has been a lot of buzz on the internet about a particular fragrance or the notes list sounds right up your street or even a favourite house/brand releases a brand new fragrance that you simply must have.

I’m sure you’ve all been there, reading reviews from a variety of blogs and websites and thinking ‘I know I’m going to like this’ before reaching for the credit card.

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Ahh the 80’s, a time of excess where everything was big; the clothes, the music, the hair and of course the perfume.

The perfume in the 80’s was loud, proud and would announce it’s arrival a long time before you entered a room, and stay a long time after you left. There were big bouquets of aldehydic florals and massive oriental spice bombs. I shouldn’t forget the HUGE jammy roses and the loud syrupy tuberoses either.

These fragrances, affectionately known as ‘Perfumes with Shoulder Pads’ by the #fumechat Tweeters are representative of the era, and whilst they may not be entirely popular today I have a real soft spot for them.

It seems fitting that my initial post on this blog should be a review of the latest edition of Shalimar by Guerlain; Shalimar Parfum Initial.

My first thought when seeing the news about Shalimar Parfum Initial was ‘Nooooooooooo, it’s PINK, you can’t pinkify Shalimar!!’ Well, as it turns out you can, and the end result isn’t half bad at all.

Shalimar Parfum Initial was created by Guerlain’s In-House Perfumer Thierry Wasser and was made for his niece after she requested he make a version of Shalimar for her. The idea behind Parfum Initial is very similar to that of Chanel’s Eau Premiere for No 5 – a modern, lighter version of the perfume for younger customers who are not quite ready for the original. Guerlain describe the scent as an ‘Initiation into Shalimar’ [1] but it also serves as an initiation to the brand, for those who are unfamiliar with or intimidated by the classic Guerlains.