If like me, you’re fed up with the constant wave of flankers (please see my review of the two new CK One flankers) then I hope you will take this post as some kind of remedy, a tonic if you will. I could spend hours and hours moaning about how I hate flankers and name and shame some of the worst, that would be very easy, and not entirely true. What I would like to do instead is just make a few personal recommendations of what I think are some of the best.
What is a Flanker?
Most of you reading this blog will be familiar with flankers but for those who aren’t; a flanker is essentially a fragrance released using the same (or similar) name as another fragrance by the same house, think of it as a sort of sequel, so for example; Live Jazz is a flanker to the original Jazz by Yves Saint Laurent. The actual juice can be very similar, slightly similar or completely unrelated to the original fragrance.
Flankers are a cheap way of marketing a new fragrance without having to spend a huge amount of money on new concepts, bottle moulds and advertising. They are also a great way of marketing a ‘new’ product to consumers who are already fans of the original fragrance.
Not all flankers are bad, some brands use the opportunity to create a new interpretation of an established fragrance and these tend to be the flankers that work best, they bring something new and interesting to the table.
I don’t know about you, but when I wear fragrance I wear it for myself and myself alone. Sure, I love to share my passion with others, that is a huge part of my hobby, but when I wear perfume, I wear it because I enjoy it.
And I wear what I like!
Ever since I bought my first proper perfume (Kingdom by Alexander McQueen) I have loved ‘feminine’ fragrances. Looking through my collection it’s obvious that the ratio of feminine and masculine is weighted considerably towards the feminine. To this day I find myself drawn to the feminine releases much more than masculines. Don’t get me wrong I do enjoy wearing masculine fragrances but they just don’t wow me the way a lot of the feminines do.
I guess that I’m the King/Queen of fragrant gender bending.
To blind buy or not to blind buy, that is the question. Shakespeare said that didn’t he? Well, he said something along those lines anyway. The blind buy is for those thrill-seeking perfumistas who like the adrenalin rush, it’s like playing Russian Roulette, except with perfume instead of the bullets and a fraction of the danger.
What is a Blind Buy?
I’m sure most of the lovely people reading this post are familiar with the blind buy but for those who aren’t, a blind buy (or blind trade) is simply where a fragrance is purchased completely untested.
From my experience, a blind buy can happen for many reasons; perhaps there has been a lot of buzz on the internet about a particular fragrance or the notes list sounds right up your street or even a favourite house/brand releases a brand new fragrance that you simply must have.
I’m sure you’ve all been there, reading reviews from a variety of blogs and websites and thinking ‘I know I’m going to like this’ before reaching for the credit card.
OK, I may not be ‘woman’ but Womanity most certainly is, she is all woman and she definitely knows how to roar.
Womanity was released in 2010 and is the latest feminine fragrance by renegade fashion house Thierry Mugler. It is the house’s first major feminine release (i.e. not a flanker) since Alien in 2005. The fragrances is described as a woody oriental and is based around a juxtaposition of sweet and savoury notes
To coincide with the release of Womanity, Mugler also created a social network site womanity.com which, just like the fragrance, celebrates ‘the invisible bond between women’. I have to admit that I find the concept more than a little bit tedious…