This September, British fragrance brand, Jo Malone London are set to expand their cologne collection with the addition of ‘Mimosa & Cardamom‘. Described as evoking a “new bohemia”, the fragrance was created by perfumer Marie Salamagne (Incense & Cedrat and Silk Blossom) pairs the spicy and exotic tones of cardamom with the plush, hazy tones of mimosa and tonka bean. The result is a well-travelled fragrance that displays a variety of textures and colours.
“A new bohemia awaits. Mists of honeyed, golden mimosa float above the spiciness of freshly crushed cardamom. Creamy tonka and sandalwood woven under powdery heliotrope and Damask rose picked at dawn. Warm, ethereal, mesmerising.”
Jo Malone London have announced that “model, designer and fashion ambassador”, Poppy Delevingne has been chosen as the brand’s first ‘Jo Malone London Girl’. During her residencey, Delevingne will represent Jo Malone London’s spirit of “sophistication, originality, wit and hospitality” on a global scale, in addition to curating and hosting a “series of special events – both grand and cosy”, and offering her “expertise and dynamism to a spectrum of projects over the next year”. On her appointment, Delevingne says:
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”