Le Beau Mâle
Burt Reynolds on Bear Skin Rug 2013 – Very ‘Beau’ Indeed

It would be hard to argue that Jean Paul Gaultier’s Le Mâle released in 1995, isn’t one of the most popular modern masculines on the market today. As far as scents go it’s a pretty hard metrosexual beast to escape and perhaps suffers from a bad case of over exposure (I love it but don’t often wear it due to it’s popularity – stupid I know), you literally cannot move for it in gay bars, straight clubs and on the streets.

Due to its success Le Mâle, with it’s barbershop accord of lavender, mint and vanilla, has seen many incarnations over the years, with many summer editions, a huge floral version (the fantastic Fleur du Mâle) and a more mature grapefruit and vetiver rich ‘Terrible’ fragrance. In continuation of the fragrance’s evolving nature 2013 sees the release of a brand new Mâle, ‘Le Beau Mâle and this particular dude is as cool as a cucumber.

Created by Francis Kurkdjian, the perfumer responsible for penning the original Le Mâle and all of it’s subsequent editions, Le Beau Mâle is simply described as “the freshness that makes men hot” (if the scent doesn’t make you hot the above ad image certainly will – my oh my) and is an ice cool rendition of the sweet fougère made popular by Le Mâle: “the sensual sailor with a soft heart.”

This time the soft heart of that handsome sailor has turned cold, nay glacial and bitter. Yes he’s a ‘beau mâle’ but his beauty lies within his sharp, angular lines that say you can look but don’t you dare think to touch…

Medicine

If like me, you’re fed up with the constant wave of flankers (please see my review of the two new CK One flankers) then I hope you will take this post as some kind of remedy, a tonic if you will. I could spend hours and hours moaning about how I hate flankers and name and shame some of the worst, that would be very easy, and not entirely true. What I would like to do instead is just make a few personal recommendations of what I think are some of the best.

What is a Flanker?

Most of you reading this blog will be familiar with flankers but for those who aren’t; a flanker is essentially a fragrance released using the same (or similar) name as another fragrance by the same house, think of it as a sort of sequel, so for example; Live Jazz is a flanker to the original Jazz by Yves Saint Laurent. The actual juice can be very similar, slightly similar or completely unrelated to the original fragrance.

Flankers are a cheap way of marketing a new fragrance without having to spend a huge amount of money on new concepts, bottle moulds and advertising. They are also a great way of marketing a ‘new’ product to consumers who are already fans of the original fragrance.

Not all flankers are bad, some brands use the opportunity to create a new interpretation of an established fragrance and these tend to be the flankers that work best, they bring something new and interesting to the table.