Smelly News: The Library of Fragrance to Launch in the UK

The Library of Fragrance

The Library of Fragrance

“Rather than trying to capture the ‘essence’ of an aspirational ideal or glossy advertising image, The Library of Fragrance presents scents that are ‘real’ and ‘familiar’ and can be chosen to reflect the preferences of the wearer, instead of those dictated by a perfumer or designer. Selecting a scent to wear becomes as easy as asking yourself, ‘what sort of things do I like?’.”

New York based perfumery, The Library of Fragrance (also known as Demeter Fragrance Library in the US) is due to launch in the UK next week. This encyclopaedic series of perfumes captures the smells that surround us on a day to day basis, ranging from marshmallows to dirt. They are straightforward and novel fragrances that always smell wonderfully accurate, whether they’re trying to recreate the odour of rain or play doh. I like to think of them as fun and fragrant pick me ups that do exactly what they say on the tin.

The Library of Fragrance has appeared in UK niche stores in limited distribution in the past, but this September sees a nationwide launch at pharmacy chain Boots, in store and online. A capsule collection of 28 fragrances (which can be layered to suit the wearer’s tastes) will be available at launch, ranging from the coziness of Amber to the delicious calories of Vanilla Ice Cream. Each fragrance will be available in 30ml Cologne sprays for £15, with a special 2 for £25 promotion featuring exclusively at Boots.

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