Hello! Welcome to The Candy Perfume Boy – a perfume blog written by five-time Jasmine Award winning fragrance expert, copywriter, trainer and industry consultant, Thomas Dunckley.
I am The Candy Perfume Boy and it is my mission to make perfume accessible. I want to cut through the marketing gumf, destroy the scented snobbery, and demystify perfume materials to bring you wonderfully fragrant content that is easy to digest and fun to read.
On this blog you will find regular reviews (and some quick speed sniffs too) of the latest perfume launches as well as musings on the art of perfumery and the industry that makes it. You’ll also find my ‘Candy Crush’ posts, which are regular features on scented products that I’m obsessing over. So, whether you are a perfume addict or simply a casual visitor to the world of olfaction, The Candy Perfume Boy will bring you everything you need and want to know about perfume.
Before diving nose-first into this blog, there are some things that you should know. First and foremost, I am a firm believer that one shouldn’t take perfume too seriously (it’s just perfume, after all) so let’s have a little bit of fun with it. Secondly, there is no right or wrong when it comes to perfume – all a person can do is follow their nose. I am not a ‘critic’ and my opinion is simply that – my opinion. I try not to write about things that I don’t like or have no interest in (after all, something I hate may be your favourite perfume and who is to say that my taste is better), so what you will find here are perfumes that I find interesting, challenging or beautiful.
Let’s have fun with perfume. Let’s do wacky things like scent celebrities and let’s passionately enjoy perfume, because it really is a wonderful thing. Come and sniff along with me and let’s enjoy our scented adventure together.
I undertake freelance work with Olfiction, a unique consultancy and fragrance house. At Olfiction, I work with a variety of brands within the fragrance and cosmetics industries to create rich content, including pack copy, web copy and fragrance storytelling. I also undertake speaking engagements, deliver training, and provide a consultancy service to brands on their products, marketing, and social engagement. For more info head over to Olfiction.
I work freelance for escentual.com as their Fragrance Expert. My role involves a weekly column, consultancy and social media presence (e.g. instagram lives). You can see my work over on Escentual.