It’s battle day and in yet another epic duel, Thomas & Nick are feuding fragrances from one of the greatest living perfumers, or as Thomas’ says “one heck of a dude”: Bertrand Duchafour – the many behind iconic scents by Penhaligon’s, L’Artisan Perfumer, Comme des Garçons and more. They are joined by blogger and graphic designer (and Nick’s neighbour), Sabine Cornic (http://iridescentrics.blogspot.co.uk) as guest judge, as they traverse the impressive body of work from a talented, diverse and exciting perfumer.
As you may have noticed, National Fragrance Day is everywhere today! It’s a day dedicated to the importance of smell and fragrance. To celebrate, I’ve put together a list of my five favourite fragrance articles from the web over the least year. They’ve all been neatly put together for this week’s Escentual column. Click here to head to Escentual to give them a read. Also, don’t forget to share your scent memories with the hashtag #ScentMemories AND you must take a Smellfie with a favourite scent, tagging it with the hashtag #Smellfie and tagging @theperfumesociety and @fragrancefoundation!
Today is National Fragrance Day and to promote the importance of our sense of smell, The Fragrance Foundation are encouraging everyone to share their most poignant scent memories. Whether there is a particular scent that transports you to a time, place or person, or perhaps an odour that reminds you of something or someone important to you, we want you to share your scent memories. So, in honour of National Fragrance Day I have badgered a few of my family and friends into sharing some of their favourite scent memories. They really are beautiful and I encourage you to share yours too.
Love it or hate it, it’s impossible to ignore Mon Guerlain and unless you’ve been hiding under a (rather fragrant) rock for the last month or so, it’s incredibly unlikely that you’ll have not seen or sniffed it. This is a Guerlain launch unlike no other – it is literally everywhere and the brand has gone balls to the wall (for want of a better phrase) in terms of promotion. Not only have they chosen Oscar-winning actress, director and human rights campaigner Angelina Jolie as the Mon Guerlain muse (an excellent choice IMHO), they’ve also worked with director Terrence Malick on the accompanying film. Not to mention the huge push in terms of press that the launch has had, which overshadows any other offering from Guerlain in the past. It really is a huge launch.
This post isn’t going to be a review of Mon Guerlain. I’ve already put together my thoughts on the scent, in isolation from its concepts and history for my Escentual column, and you can read those thoughts here. I stand by the fact that I really like how it smells. To me, Mon Guerlain is a novel take on lavender, one that amps up the material’s natural burned sugar notes and folds it into delicious butter candy and musk. It really is lovely, commercial yes, but undeniably lovely and made with top notch materials too. It’s also very Guerlain as well, especially seeing as the house is well know for being the utter dons at making gourmand treats for the nose. Mon Guerlain is no exception and it smells great.
So if this post isn’t a review, what is it? Well, Mon Guerlain is such a huge launch and such a game changer for Guerlain, I wanted to explore the commercial context in which it has arrived and what it may mean for Guerlain going forward. From a house that brought us Jicky, Shalimar, Mitsouko, L’Heure Bleue, Vol de Nuit and Chamade (I really could go on and on, and on) with little fanfare, Mon Guerlain says that Guerlain has finally arrived to play with the big guns like Chanel and Dior. And guess what? They mean business.
Well, well, well, yesterday was quite the day! As you may have read the Jasmine Awards were held yesterday at BAFTA and I am completely thrilled to tell you that I picked up not only one, but two awards at the ceremony. I was lucky enough to walk away with the Best Digital Experience award for my piece ‘Six Scents to Put Hairs on Your Chest’ and the Independent Soundbite Aware for my article ‘Eau so Masc’. I am still in shock, if I’m being entirely honest, but I am so thankful to all of the judges for celebraating my work and incredibly grateful to have been nominated amongst some of the best perfume writers in the business, many of which I am lucky enough to call my friends.
I always find myself feeling a tiny bit cynical when a brand launches a capsule collection of exclusive fragrances at an elevated price point. One has to question what sets these scents apart from the brand’s standard fare and who they’re trying to attract that they’re not already attracting. But exclusive collections really are part and parcel of niche these days, heck they’re actually a massive part of mainstream too and any brand worth their salt has one. The best ones though, are those with a theme and a cohesive spirit, and those that offer something completely unique. This leads me nicely on to L’Artisan Parfumeur’s Natura Fabularis collection.
Following L’Artisan Parfumeur’s rebrand and relaunch in 2016, which saw the line edited and repackaged in fabulously handsome black bottles, the brand has now launched a capsule collection under the name Natura Fabularis. The concept behind the collection is simple: each scent represents an imaginary garden thought up within the mind and nose of Perfumer Daphné Bugey. In an ode to nature, each scent carries a botanical latin name in the same way that a flower of tree would, as well as a number which represents the number of modifications the composition went through until it was signed off as perfect. There are new bottles too, lovely round ones, which set Natura Fabularis aside from the angular heptagons of L’Artisan’s main collection. Oh and they have gorgeous golden bees on them too, which is a really lovely touch.
Natura Fabularis consists of six fragrances; Tenebrae, Arcana Rosa, Venenum, Violaceum, Glacialis Terra and Mirabilis. What’s important to remember when approaching these scents is that, whilst they may carry names from a botanical handbook, they are not representative of real nature. In fact, they are completely the opposite: cerebral fantasy gardens from an imagined world, one where you are the architect, groundskeeper and landscaper. All you need to do is remove the cap, take a generous spritz and enjoy a trip into L’Artisan Parfumeur’s fabulous nature.