It’s not unusual for a fragrance house to redress a classic fragrance for modern times but it’s difficult for them to get the balance right – the balance between maintaining all that makes the fragrance do distinct and special, and providing a fresh twist that makes it attractive to new, younger consumers. CHANEL did it with Nº5, using modern florals to make an entry level interoperation in the form of Nº5 EAU PREMIERE, and switching aldehydes for citrus and musk in Nº5 L’EAU. GUERLAIN did it beautifully with the ill-fated but stunning Shalimar Parfum Initial (amping up the iris, dialling back the leather smoke), but nobody has really done it with a masculine classic, well, until Habit Rouge Dress Code, that is.
Habit Rouge Dress Code is not a new fragrance. It actually launched a few years back (2015 if we are being specific) as a limited edition – a reworked version of Jean-Paul Guerlain’s 1965 original created by Guerlain Perfumer Thierry Wasser. Playing on the dandy character or Habit Rouge, Wasser gives us what Guerlain calls “the neo-dandy’s dress code” in a fragrance more suited to a fashionable lad about town on his vespa than an artistocrat in his sporting reds on a country lane. It’s a fragrance that takes the key elements of Habit Rouge to more vibrant extremes – it’s iconic citrus is fizzier, more electric, whilst its gourmand facets are richer, more textured. Dress Code is cooler, more modern and more audacious.
Dress Code was never previously available in the UK, but this autumn it is making its way across the channel, dressed in handsome camo livery, to take residence exclusively in Harrods, and I for one, am very glad to welcome it to Blighty!
I’ve been invited on behalf of the BSP (British Society of Perfumers) to give an evening lecture on the subject of social media and influencers in the perfume industry. There are two dates – London (Thursday 18 October 2018) and Manchester (Monday 22 October 2018) – and it promises to be an interesting insight into my world, which is the world of an influencer in the perfume industry! Tickets are £25 for non-members and can be purchased here.
Leather is just not my vibe. I can just about rock a leather jacket (I have a very casual John Varvatos one that I feel comfortable in) but anything else feels like a stretch outside of my personality. So you’ll never catch me at the Folsom Street Fair rocking a harness, as cool as that would be. My discomfort with leather also covers fragrances and I’m about as likely to wear Cuir de Russie as I am leather chaps – it’s just not gonna happen. For me, leather in fragrance is often too overwhelming – too dry, too meaty, too smoky. But every now and then I find a palatable leather that I can get on with – OMBRÉ LEATHER, the latest from TOM FORD, is one such fragrance.
The Scent of You on My Skin
The scent of you on my skin, is salty.
It attracts me – magnetises me to you.
A whisper, a trail.
The scent of you on my skin, marks me.
It colours me with invisible ink – a tattoo in vibrant colours.
A pattern of you, an imprint.
The scent of you on my skin, is violets in warm earth.
They bloom in shades of purple – statues rising from the ground.
A flower, a totem.
L’Artisan Parfumeur has been at the forefront of niche perfumery for forty years and in those four decades they have not only reshaped the landscape of perfumery, they have created a vast number of iconic and beautiful fragrances. Today, the brand continues to offer intriguing olfactory editions mixing accessibility with a strangeness that features heavily in the DNA of the brand.
The two latest launches from L’Artisan Parfumeur are Mont de Narcisse and Mandarina Corsica. They sit in ‘Les Paysages’ a collection of fragrances inspired by different regions of the brand’s native France. Here the subjects are the rustic Auvergne and the hot Corsican vistas, with two fragrances that celebrate the physical, botanical and olfactory landscapes of France.