Throughout July, I promised to do 10 things to celebrate 10 years of The Candy Perfume Boy. I’ve held four instagram live events, speaking to beauty journalist Alice du Parcq, Escentual founder Rakesh Aggarwal, PR legend Nicola de Burlet, and Olfiction founders Nick Gilbert and Pia Long. I’ve talked about 10 perfumes of significance from the last ten years over two IGTV videos (P1, P2), I’ve given away a £100 Escentual voucher and 5 Boujee Bougies, and I’m finishing off with this blog post and a celebration of my favourite photos over on instagram. It’s been a busy month.
For this blog post, I wanted to share just a small selection of the things I have learned since I started writing 10 years ago. From being someone who had never written anything longer than a tweet to a five-time award winning fragrance writer, it has been quite the journey and I have learned so, so many things. Here is a small selection, in no particular order:
As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live last week and you can check out Part Two over on my instagram or embedded below the jump.
I’ll be honest, it’s been quite some time since a Serge Lutens fragrance has struck a chord with me. Also, whilst we’re on the subject of honesty, I’ve only ever been a casual lover of the brand (revoke my fragrance nerd card, go on, I deserve it) always enjoying the baroque, brooding florals (Tubereuse Criminelle, Sarassins, Iris Silver Mist, Fleurs d’Oranger etc.) over the richly stewed ambers, spices and sweets. So whilst I appreciate Serge Lutens fragrances, they’ve never really been “me” except for the odd exception and it’s a long while since one stopped me in my tracks and had me cooing with lust. You can probably tell where this is going…..
Enter La Dompteuse Encagée, the brand’s latest perfume. It’s a curious beast launched in signature Lutens style, with ad copy that reads more like a riddle than anything remotely useful in terms of discerning what it actually smells like (something about a lion tamer and vague references to cancel culture – “society on the lookout for the slightest misstep”). That aside, what Lutens presents us with is an enigmatic, icy floral that warms with time – and that, my friends, is something I am fully on board with.
As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live today and you can check it out on my instagram here or below the jump. Stay tuned for Part Two next Monday!
With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box (curated by yours truly) that you can purchase to explore the world of fragrance. We are so excited!
Live @ Five is my instagram live series where I interview interesting people in or around the perfume industry. My aim is to showcase all the different roles in the industry, not just perfumers and brand owners/creative directors, but all of the other cogs in the wheel, so to speak.
PR professionals have played a massive role in my blogging career so as one of the events to celebrate 10 years of The Candy Perfume Boy it made perfect sense that my guest should be Nicola de Burlet, owner of The PR Studio. Nicola has over 20 years PR experience, having worked with big luxury brands such as CHANEL, Givenchy, Cartier, Hermès and more. She founded The PR Studio in 2016. We will be talking about Nicola’s career and the role of PR in the perfume industry!
Out of the many things perfumer Christine Nagel has created for Hermés since joining the brand as in-house Perfumer, I think the Twilly franchise is my favourite. Created as an accessible entry point for younger consumers and inspired by the Hermès scarves of the same name, Twilly is a subversive tuberose zhuzzed up by a zing of ginger. Twilly has obviously been a popular addition for Hermès, because it was quickly followed by the sequel Twilly Eau Poivrée, a red rose electrified by the most photorealistic pink pepper accord known to man, which brought a sense of vibrancy and energy to the franchise. And now we have the third Twilly – Twilly d’Hermès Eau Ginger, which plays on the unusual ginger note of the original and is described by Hermès as “joyful, bright and sparkling”. Are you ready for Twilly 3: The Gingering? OK, fine, that was a bad pun. Moving on…
I’ve started a new series of Reels over on instagram, in which I intend to take you around some of my favourite places to shop for perfume in London. My first destination is Perfumer H. Located on Crawford Street in the heart of Marylebone, Perfume H is a wonderful, hidden-gem of a boutique created by perfumer Lyn Harris (formerly of Miller Harris) with an intriguing concept. Head to my instagram to watch the Reel and join me on my tour of Perfumer H, or watch it below the jump. I smell ya later at the next destination!
To celebrate the tenth anniversary of The Candy Perfume Boy, I’ve teamed up with Boujee Bougies (flamboyant luxury candles for the discerning nose) to give away a full set of full size candles! That’s five candles (one of each fragrance in the collection) worth £55 each! The competition is taking place over on my instagram and is open to UK residents (due to shipping restrictions). I do hope you’ll enter.
I was invited to check out the CHANEL FACTORY 5 Pop-Up @ The Corner Shop, Selfridges so I made a quick instagram reel showing you what it’s all about. The pop-up is open until 31 July and features 17 limited edition products, each showcasing Nº5 and inspired by everyday objects. You can check out the reel by clicking here and heading over to my instagram OR you can view below the jump!