Today is the day! Guerlain’s hotly anticipated new feminine fragrance launches and it’s a a big one! Mon Guerlain is the brand’s first feminine pillar since La Petite Robe Noire in 2012 and Guerlain are pulling out all of the stops, placing their new scent in a sprayable version of their famous quadrille bottle for the very first time. Oh and they’ve recruited none other than Hollywood actress, director and UN special-envoy Angelina Jolie (who is donating her fee to charity, I should add) as the face of their brand new fragrance: Mon Guerlain.
Jeez, I can’t believe we’re on episode 10 of Fume Chat already! But here we are and episode 10 is an exciting discussion about one aspect of perfume that doesn’t always get spoken about.
Inspired by a rather lovely lacquered perfume box, Thomas and Nick discuss perfume packaging in this week’s episode. Is it all about the juice or does the packaging matter too? The short answer is yes so our hosts discuss some of their favourite packaging from the sublime to the monstrous, whilst Nick talks through the development of the presentation for Penhaligon’s limited edition fragrance ‘Tralala’.
Being a Francis Kurkdjian fan-boy I am always excited when Captain Kurk launches a new fragrance, whether it be for a designer brand of his eponymous line, but especially when it is one for his own brand, Maison Francis Kurkdjian. So I need little encouragement to get excited about anything that bears the name of this incredibly talented perfumer, especially when the word ‘aqua’ is involved.
The latest launch from MFK is Aqua Celestia, which comes after Aqua Universalis and Aqua Vitae as the third in Kurkdjian’s ‘Aqua’ collection. This collection celebrates fragrance that is bright, buoyant and musky in a brilliant, breezy and bubbly way. Aqua Celestia takes the collection in a new direction, moving away from summer refreshment to something icier and more ethereal.
“Aqua Celestia forms a seamless bond between the blue of the sky and the blue of the sea, forging a path toward absolute serenity. A heavenly freshness, an emotional journey lulled by the harmony of the senses and the mind.”
– Maison Francis Kurkdjian
May I call you ‘Bleu’?
We don’t know each other that well, you and I, but I wish to make amends. Hopefully by the end of this letter we will become better acquainted.
I know this may come out of the blue to you, Bleu, but I am an insufferable snob. I guess I just don’t want to smell like all the other guys, because I’m not like all of the other guys, which has left you in a position of being unlooked, unfairly.
You tell men that they should ‘be extraordinary’, but on the surface I felt that there was nothing particularly out of the ordinary about you, in fact ‘ordinary’ would have summed up my feelings about you. I don’t mean to be harsh or cutting, you understand, but my apology would not be meaningful if I didn’t explain, in full, how we got here.
Have you ever wanted to raid the archives at La Maison Guerlain in Paris? I know I certainly have and if you have too, then The Perfume Society have arranged the perfect trip for you. On Saturday 25 February 2017 they will be hosting a group of Guerlain-addicts at the brand’s Champs-Élysées HQ to sniff a number of scents recreated masterfully from the Guerlain archives. The event is described as follows:
La Maison Guerlain is inviting you via The Perfume Society for a very special two-and-a-half hour session at which you’ll be able to smell treasures including the original Après L’Ondée, Guerlain’s own Chypre de Paris, Coque d’Or, Pourquoi J’Aimais Rosine?, Rue de La Paix, and other lost legends: fragrances which had literally vanished, until Thierry and his colleague Frédéric Sacone brought them back to life, following the original formulas in the historic ‘recipe’ books. They can only be smelled at these very exclusive, private workshops, which take place in the beautifully appointed private drawing room. So we’re delighted to be able to share this incredible behind-the-scenes experience over tea with our subscribers.
I like to think that I’m not an insufferable perfume snob, but on occasion I do have to check myself and ensure that I’m not biased by brand names, or that I don’t turn my nose up at something just because it’s not the sort of thing I would usually wear. So I’m an occasional snob, which is OK, I guess! The latest from Joop! was one such moment where I had to remind myself that a scent should not be judged by its name and I’m glad that I gave it chance because it’s actually rather decent!
Wow! was created by perfumer Christophe Raynaud (Guerlain My Insolence and Penhaligon’s The Coveted Duchess Rose) and is described by Joop! as being a “fresh woody addiction” of a scent that plays “with excesses and overdoses”. It’s a fragrance that speaks of confidence but does so with depth and complexity – it’s not just a scent of brovadao and no substance, Wow! actually delivers an interesting and masculine fragrant experience that is incredibly modern, not to mention utterly enjoyable.