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The colour white is achromatic – it has no hue. But white is not the absence of colour, it is the abundance of it. White is what the eye sees when the three primary colours are viewed simultaneously. So despite our connotations of purity, of perfect white snow and  blankness, the colour white is actually representative of something multifaceted, chaotic and brilliant. For Map of the Heart, the subversive Australian niche brand, the colour white represents love.

White Heart v.7 is Map of the Heart’s latest fragrance. It follow’s  last year’s Pink Heart v.6 and is billed as ‘The Heart of Love’. It’s actually a very tricky perfume to define one that seems to enjoy jumping across many fragrance families and presenting florals, woods, spices, and aldehydes in a jumbled composition that holds interest due to its contrasting and confusing nature. I bet that description has caught your interest…

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Over the coming weeks I’m going to be sharing my top five fragrances from some of my favourite perfume brands in a series I’m creatively calling “Top Five”…

CHANEL – just the word evokes luxury, simplicity, and abstraction. When I think of CHANEL I think of quality – beauty presented without fuss or gimmick. The fragrances have a purity to them – a clarity that is instantly recognisable as CHANEL. Remember, this is a brand that is responsible for launching the most famous fragrance in the world, a bottle of which sells every 30 seconds. Perfume and CHANEL are linked together in the same way that couture and CHANEL are. They are symbiotic and I tell you what, they have some utter crackers in their collection.

Here’s my top five CHANEL fragrances.

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

Look! At! This!

Is it not a thing of beauty? A resplendent rock! A glorious rainbow of loveliness! A majestic talisman befitting of the iconic juice it hides inside. This is ALIEN by MUGLER housed within the new We Are All Alien Collector Bottle and it is simply a thing of beauty. Now, I could go to great lengths to explain exactly why this has made it to the Candy Crush list this week, but it’s kind of obvious, don’t you think? So instead, I’ll simply say this: look at it!

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Christine Nagel has fully taken the reigns of perfumery at Hermès and she is seeing in a new dawn that is at once, respectful of the house signature that Jean-Claude Ellena spent years forging, but also entirely her own. Nagel brings a bit more body to Hermès’ once pastel and watercolored approach to perfumery, evoking luxury with more vivid colours and richer textures. She has brought a playfulness (see Twilly d’Hermès) and has even subverted the very essence of Hermès’ Hermessence collection by giving it an oriental twist – all to make her own stamp. Now it’s time for Nagel to bring us a new twist on the brand’s signature masculine: Terre d’Hermès.

Terre d’Hermès is perhaps Ellena’s most iconic creation for Hermès – it’s also a big seller and easily one of the greatest modern masculines on the market. With that in mind it’s easy to see it as hollowed ground in a way – something not to be touched and tinkered with. But touching and tinkering is what the perfume industry does best and Terre d’Hermès has been reinterpreted by Ellena on two occasions (the Parfum and Eau Très Fraîche) and now it’s Nagel’s turn with Terre d’Hermès Eau Intense Vétiver. In her version, Nagel presents a rebalanced interpretation where “the initial woody and mineral balance of Terre becomes woody and vegetal.”

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The concept behind Carat, Cartier’s latest feminine launch, is really beautiful. Cartier’s perfumer Mathilde Laurent was inspired by the light of diamonds, specifically how a beam of brilliant light hits the precious stone and is refracted into a full spectrum of colour. With this inspiration she chose to create a floral rainbow – a composition of seven flowers, each of which has been chosen to represent each colour of the rainbow. Isn’t that beautiful? So beautiful, in fact, that I’m not going to say anything more about the fragrance before I jump into the review, simply because nothing could sum it up better.