Tomorrow is the fragrance industry’s biggest night – The Fragrance Foundation Awards, or the ‘Oscars of the Fragrance World’ as they are often referred to. The glitterati of the perfume world will be donning their, well, glitter I suppose, and will be heading out for a night of fragrant celebration. The awards, which are in their 23rd year, serve to recognise “excellence within the fragrance arena, from Packaging and Advertising through to Best New Fragrance” and are the most important event in the industry’s calendar.
This year sees established brands and young, indie brands being recognised for their work. Who will win? Well, we’ll just have to wait until Thursday to find out! I will be in attendance at the awards and will be tweeting up a storm as the names of the winners are called. Follow me on Twitter @candyperfumeb0y to see my tweets, or for a more general view of the evening, you can find all award-related tweets via the official Fragrance Foundation awards hashtag – #FragranceAwardsUK. For a full list of the 2015 finalists, simply click below the jump. Who will you be rooting for? Let me know in the comments box at the bottom of the post!