It may have only been just over 20 day ago that we were ringing in the new year and looking back at the perfume highs and lows of 2013 but the industry machine churns on and already we’re seeing announcements of new and upcoming launches from familiar brands. This is all very exciting of course, as 12 exciting months of olfactory discovery awaits the gluttonous noses of many a perfume addict. I say bring it on!
One intriguing new launch that caught my eye last week was the brand new scent from quirky British house Penhaligon’s. Tralala (launching in April -100ml for £150) is the whimsical name of the perfume and it has been created in collaboration with another British name – the unconventional fashion brand Meadham Kirchoff. Having scented the brand’s collections for 9 seasons, Penhaligon’s and perfumer Bertrand Duchaufour have set out to bottle the fantastical and contrasting world of one of Britain’s most idiosyncratic fashion houses.