Le Cinéma Olfactif - Movies Capture in Scent by Folie À Plusieurs
Le Cinéma Olfactif – Movies Capture in Scent by Folie À Plusieurs

Perfume is so often sold as a gimmick hiding behind a loose concept, so it’s quite easy to become despondent and bored of the lengths niche brands will go to fill a gap in the market. We’ve got to the point where we have perfumes named after blood types and fragrances bottled in flacons crafted in the shape of the human heart, for Pete’s sake. I get that a brand needs to have an identity, and needs to say something unique, but so often the result is nothing more than pretentious fluff that is more style than substance – a fatal flaw of the industry.

That said, every now and then, a brand comes along with a solid concept that is executed to perfection, and most importantly, ties in with the juices in the bottles. Germany brand, Folie À Plusieurs is one such instance of substance working in tandem with style, and their fragrances are as strong as the concept from which they were born. The fragrances are inspired by great works of cinema and aim to capture in scent, specific moments in movies that are poignant, whether that be because they are beautiful and moving, or even because they challenge or disturb.

The five scents in the collection are created by rebellious perfumer Mark Buxton – the man behind Comme des Garçons’ great works (CDG Eau de Parfum, 2 & 2 Man etc.) and Le Labo’s Vetiver 46, and are easily some of his best works. Inspired by memorable moments in Michel Gondry’s Mood Indigo, Sion Sono’s Love Exposure, Matthieu Kassovitz’s La Haine and Sofia Coppola’s The Virgin Suicides, Folie À Plusieurs oeuvre opens up a world where cinema and fragrance meet in a collision of senses, resulting in a whirlwind of experiences that really strike a chord with the viewer/sniffer. Be prepared for some NSFW content below the jump…