Last year Tom Ford released his third signature masculine fragrance under the very Tom Ford-esque moniker ‘Noir‘. This Eau de Parfum was one of 2012’s more impressive launches, so splendid it was in fact that it won a Candy (my annual awards) for Best Mainstream Masculine, beating out the likes of Viktor & Rolf’s Spicebomb and Guerlain’s Homme L’Eau Boisée.
New for 2013 is the Noir Eau de Toilette, a lighter and fresher version of the Noir signature. Tom Ford describes it as being “inspired by a mysterious duality of elegance and sensuality” and as far as masculine fragrances go it definitely feels elegant enough to fulfill the smart, suit-clad aesthetic of the brand, albeit in a much more ‘dressed-down’ manner.
“An oriental, sensual fragrance that captures the twin facets of the Tom Ford man; the refined, urbane sophisticate who the world gets to see and the intriguingly sensuous, private man they don’t.”
Where Noir Eau de Parfum is a contemporary and masculine take on Guerlain’s flagship fragrance Shalimar, the Eau de Toilette is more akin to a ‘légère’ or ‘light’ version. To put it another way, the EDP is best worn with a super-smart suit (or trench coat and massive scarf) and the EDT is more suited for a clean white shirt and chinos – its the difference between day and night.