Ten Things I’ve Learned in Ten Years of Blogging About Fragrance

Throughout July, I promised to do 10 things to celebrate 10 years of The Candy Perfume Boy. I’ve held four instagram live events, speaking to beauty journalist Alice du Parcq, Escentual founder Rakesh Aggarwal, PR legend Nicola de Burlet, and Olfiction founders Nick Gilbert and Pia Long. I’ve talked about 10 perfumes of significance from the last ten years over two IGTV videos (P1, P2), I’ve given away a £100 Escentual voucher and 5 Boujee Bougies, and I’m finishing off with this blog post and a celebration of my favourite photos over on instagram. It’s been a busy month.

For this blog post, I wanted to share just a small selection of the things I have learned since I started writing 10 years ago. From being someone who had never written anything longer than a tweet to a five-time award winning fragrance writer, it has been quite the journey and I have learned so, so many things. Here is a small selection, in no particular order:

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Giveaway: 5 Boujee Bougies for 10 Years of The Candy Perfume Boy

To celebrate the tenth anniversary of The Candy Perfume Boy, I’ve teamed up with Boujee Bougies (flamboyant luxury candles for the discerning nose) to give away a full set of full size candles! That’s five candles (one of each fragrance in the collection) worth £55 each! The competition is taking place over on my instagram and is open to UK residents (due to shipping restrictions). I do hope you’ll enter.

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10 Years of The Candy Perfume Boy

Wow! Well, I never thought I’d be writing this post when I started The Candy Perfume Boy way back in July 2011, but here we are, 10 years on! Boy have things changed. I’m a lot older (and thicker around the waist) than I was back then and whilst I was somewhat of a timid writer back then, I feel like I’m much more confident now. The Candy Perfume Boy and I have been on quite a journey over the last 10 years – a voyage of over 1,000 blog posts, many perfumes, and five Jasmine Awards. But today we do not dwell on such things!

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