When I think of brands that have mastered the very concept of “aesthetic” I immediately think of Aesop. Presented as a sort of modern apothecary, the Australian skin, hair, and body care brand has managed to strike that balance of style and substance with effective, high quality products that look good. Yes, OK, people would maybe judge you for having an Aesop hand soap in your bathroom these days because they’d perceive you as wanting to look cool, but also those people are dumb, snobby, and stupid and we should not listen to them. Aesop hand soap is lovely, that’s all that matters.

Aesop now has a decently-sized fragrance collection under its belt (11 at current count). I recently paid a visit to their Marylebone store to explore their olfactory offering and was impressed by the quality of their selection. Whilst their simple, amber-hued apothecary bottles may look unassuming, each scent has a clear story, told through interesting materials and unique olfactory twists. (Slight exception for Hwyl which, whilst being a beautiful incense, has a cluttered story of Japanese forests and Welsh names, but we can overlook that) I enjoyed them all in one way or another but it was Ouranon which stood out. 

Ouranon is described by Aesop as a celebration of endings and new beginnings. Perfumer Barnabé Fillion used Jordan as a reference point and the result is a composition that unfurls slowly, revealing unexpected fragrant surprises at each turn. Whilst all of the fragrances in the Aesop collection are worth smelling, Ouranon stands out as the most beguiling, unique, and divisive. To me, that’s a scent worth exploring!

Let’s Sniff!