There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff and tell you whether the subject is something you want to sniff or not. So hurry up and read, because we don’t have much time…

Luxury goods brand Coach have overhauled their fragrance collection and it now consists of two pillars: Coach for Her and Coach for Him. There’s something rather clean and tidy about offering two fragrances and it seems like Coach have worked hard to ensure that their feminine and masculine pillar fragrances represent the spirit of the brand. They’ve worked with top notch perfumers and have even incorporated suede, a material so vital to the brand, in each of their fragrances. So the two scents from Coach are perfectly on brand.

Coach for Men, the masculine of the pair launched this summer and was created by perfumers Anne Flipo (MyQueen by Alexander McQueen and Basil & Neroli by Jo Malone London) and Bruno Jovanovic (Dries van Noten and Monsieur. by Editions de Parfums Frederic Malle). It’s a fragrance “inspired by mavericks, rebels and all-American dreamers” and fronted by Actor/Director/Artist James Franco, which all sounds very interesting so let’s put it to the speed sniff test!