I do not think that for one single day in my 37 years of life I have been cool (0/13,745 is an impressively poor hit rate, let’s be real). I do not say this to fish for compliments or to garner sympathy, I say it as a stone cold fact: I am not cool. Cool people set trends and operate without really caring about what others think about them. I am not that kind of person. I barely follow trends, let alone set them, and I care far too much about what people think about me. So no, I’m not cool, but occasionally fragrance allows me to pretend that I am.
This is why I love fragrance so much. It’s smelly cosplay. I can spray on a scent and it will give a specific impression and convey to the world something I want to be and sometimes that thing I want to be is cool. I say all this because I think I have found a brand that has a collection of fragrances that feel like sprayable cool and that brand is D.S. & Durga.
Founded by husband and wife duo David and Kavi, D.S. & Durga’s mantra is “perfume is armchair travel” and I think that really resonates. Fragrance transports us, not just to places, but also to moments in time, emotions and feelings. Unlike me, D.S. & Durga doesn’t have to try to be cool, it just is. It has a simple visual aesthetic, with bold typeface, a quirky sense of humour that is attractive and, most importantly, fragrances that live up to the hype.
So, if you are in the market for a little bit of Eau de Cool or you’re just wanting a bit of an intro to the brand, I thought I’d share five scents from the collection that feel like highlights.


