As you may have noticed, National Fragrance Day is everywhere today! It’s a day dedicated to the importance of smell and fragrance. To celebrate, I’ve put together a list of my five favourite fragrance articles from the web over the least year. They’ve all been neatly put together for this week’s Escentual column. Click here to head to Escentual to give them a read. Also, don’t forget to share your scent memories with the hashtag #ScentMemories AND you must take a Smellfie with a favourite scent, tagging it with the hashtag #Smellfie and tagging @theperfumesociety and @fragrancefoundation!
Today is the day! Guerlain’s hotly anticipated new feminine fragrance launches and it’s a a big one! Mon Guerlain is the brand’s first feminine pillar since La Petite Robe Noire in 2012 and Guerlain are pulling out all of the stops, placing their new scent in a sprayable version of their famous quadrille bottle for the very first time. Oh and they’ve recruited none other than Hollywood actress, director and UN special-envoy Angelina Jolie (who is donating her fee to charity, I should add) as the face of their brand new fragrance: Mon Guerlain.