BOSS Parfums have named Scottish actor Gerard Butler as the new brand ambassador for their flagship masculine fragrance, BOSS BOTTLED. The 300 star (those Spartan abs, you guys!) will appear in both print and television advertisements for the fragrance, and is described by the brand as being the “perfect choice” for the fragrance because he is “a man that embodies modern masculinity in the 21st century”. On his appointment as brand ambassador, Butler says:
“It’s a generous compliment to be named an ambassador for an iconic luxury brand as BOSS Parfums, I’ve always admired the brand’s classic and modern appeal which I try to infuse into my own personal style. And BOSS BOTTLED really captures that essence of effortless sophistication that all men can easily incorporate in their daily lives.”
– Gerard Butler
Butler’s first campaign for BOSS BOTTLED, and for any masculine fragrance for that matter, is due to air in Autumn 2014.