New brand, Alford & Hoff have launched their first perfume, ‘Alford & Hoff Eau de Toilette‘ exclusively to Harrods. Created by “gifted athletes”, Barry Alford and Jefferson Hoffman, the Alford & Hoff brand is directed at a “new generation of men” and includes both fragrance and a line of skin care products (currently available in the US) consisting of the “highest quality ingredients”.

The fragrance was created by venerable Givaudan perfumer, Rodrigo Flores-Roux (Neroli Portofino, Boutonierre no.7 and Black Cashmere), and is a fresh-woody fragrance described as being “confident, passionate, stylish, successful, masculine in a modern way”. It is the brand’s signature fragrance and reportedly contains “95 of the finest ingredients.”

“A juxtaposition of light and dark, clarity and richness, texture and polish, Alford & Hoff EDT is a modern scent, luxurious and fresh on top, smooth with an ultra-sexy core and deep, rich woody background.”

– Alford & Hoff