“Joint Perception” – Byredo and Oliver Peoples
Stockholm based niche fragrance house Byredo have teamed up with Californian sunglasses brand Oliver Peoples for a scented collaboration that pairs stylish eyewear with an equally fashionable fragrance. Inspired by the idea of synesthesia, the “joint perception of the senses”, where one can see colours or shapes when experiencing certain smells, a California-inspired fragrance was created to evoke the idea of a land seen through the varying shades of different coloured lenses. The result is a fragrance that is spicy, marine-like and warm, and in a link to the lense colours, is available in Byredo’s signature bottle shaded in either indigo, champagne or green to match the limited edition sunglasses.
“The conception of the collaboration was achieved through Byredo’s master perfume perceiving the sights of Los Angeles through different coloured lenses, and translating them into various smells, therefore producing a multi-faceted fragrance. This unique effort has resulted in an original frame designed by Oliver Peoples, through which the color of the lenses will correlate with the aroma of the custom blended fragrance by Byredo”
– Byredo/Oliver Peoples
“Joint Perception” Byredo
“Joint Perception” Oliver Peoples
Byredo and Oliver Peoples have created a space in the London department store Selfridges where customers can experience the fragrance, frames and lenses together. This retail space allows one to pick out the eyewear and fragrance bottle that speak to them, and is an interesting exercise in understanding what the individual eye is drawn to. Also, as we are so led by the marketing and packaging of our fragrances, it’s quite fascinating to see whether the fragrance itself is perceived differently when smelled in each of the three bottle shades. Does the indigo highlight the marine notes or does the champagne accentuate the warm sand? Intrigued by this, and the scent? Swing by on Monday for a full review.
A New Bohemia: Mimosa & Cardamom by Jo Malone London
This September, British fragrance brand, Jo Malone London are set to expand their cologne collection with the addition of ‘Mimosa & Cardamom‘. Described as evoking a “new bohemia”, the fragrance was created by perfumer Marie Salamagne (Incense & Cedrat and Silk Blossom) pairs the spicy and exotic tones of cardamom with the plush, hazy tones of mimosa and tonka bean. The result is a well-travelled fragrance that displays a variety of textures and colours.
“A new bohemia awaits. Mists of honeyed, golden mimosa float above the spiciness of freshly crushed cardamom. Creamy tonka and sandalwood woven under powdery heliotrope and Damask rose picked at dawn. Warm, ethereal, mesmerising.”
– Jo Malone London
Poppy Delevingne – The First Jo Malone London Girl
Jo Malone London have announced that “model, designer and fashion ambassador”, Poppy Delevingne has been chosen as the brand’s first ‘Jo Malone London Girl’. During her residencey, Delevingne will represent Jo Malone London’s spirit of “sophistication, originality, wit and hospitality” on a global scale, in addition to curating and hosting a “series of special events – both grand and cosy”, and offering her “expertise and dynamism to a spectrum of projects over the next year”. On her appointment, Delevingne says:
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”
– Poppy Delevingne, Jo Malone London Girl
Dark Amber & Ginger Lily Cologne Intense – The Lace Edition
This May, London-based lifestyle brand, Jo Malone is launching a series of limited edition lace bottles for some of their most bridal-appropriate fragrances. Available in Peony & Blush Suede, Orange Blossom, Red Roses, English Pear & Freesia, Lime Basil & Mandarin, Nectarine Blossom & Honey, Wild Bluebell, Pomegranate Noir, Velvet Rose & Oud, and Dark Amber & Ginger Lily, the Lace Editions are etched in three different designs and serve as a wonderful gift for the happy couple or simply a treat for the Jo Malone collector.
Whilst we’re on the subject of weddings (love is in the air, it seems!), Jo Malone are also offering complimentary wedding consultations at their boutiques, in which brides and grooms-to-be (along with up to five family members or friends) can discover just how to “scent their wedding”, through the Jo Malone collection of fragrances, body products and candles. Further info can be found on the Jo Malone website, and for info on how I scented my wedding, simply click here.
“Our scents can be symbolic too. The peony flower, embodied in Peony & Blush Suede, is the quintessential flower for a bride, thought to be good luck for marriage. Similarly, Orange Blossom is a traditional part of a bridal bouquet as it symbolises good fortune and happiness together. Layer the two scents with Fragrance Combining™ to create a blooming full floral or pick Wild Bluebell as your something blue.”
– Jo Malone, London
“It is a unique magazine; there are no other publications that explore the sense of smell alone.”
– Liam Moore
ODOU, the magazine dedicated to the world of smell and fragrance, has taken to kickstarter to help launch its fourth issue. The brainchild of Liam Moore, ODOU explores smell through poetry, photography, personal stories and interviews, just to name a few of its mediums, and is already gaining a massive following. Last year, the magazine won the much-coveted Jasmine Literary Award, and this year it has gained no less than six nominations (requesting permission to brag – including an article of mine in issue three) – and that’s all by the third issue. ODOU has got off to an impressive start, for sure.
I’ve had the privilege of writing for ODOU and I have faith that issue four will be just as fascinating and moving as the first three. I will definitely be backing the kickstarter, not only because I think it will be a success, but because there is nothing quite like it on the market. This magazine beautifully outlays some of the best olfactory content out there, in a way that nobody else does. It deserves to be huge. For more info on ODOU and Liam’s crowdfunding, or to back the project, click here to visit the magazine’s kickstarter page. Also, for a quote from Liam re the project, just head below the jump.
Funky indie perfumery, 4160 Tuesdays has announced that they are crowdfunding seven seriously sinful new fragrances as part of a collection entitled ‘Crimes of Passion’. Sarah McCartney, the brand’s perfumer, has turned to crowdfunding in order to allow for lab time to create the scents, as well as some nifty materials to put in them. Here’s what Sarah has to say:
“At 4160Tuesdays we’re making seven new perfumes, The Crimes of Passion series – scents so beautiful you would follow whoever wears them to the end of the world just to smell them again. (That’s the plan anyway. No promises.) We make perfumes for people who love the way they smell, and we don’t declare that they’re for men or women. We prefer to let our customers decide what they like for themselves.”
– Sarah McCartney
At the time of writing, Sarah has already achieved 39% of her £7,000 goal, and that’s only since 27 February! To read more about what Sarah’s up to, or to see what perfume perks are on offer click here
to head over to the 4160 Tuesdays Indiegogo crowdfunding page – you can also watch the video above. I for one am really excited to see what she comes up with!
New from Neela Vermeire Créations: ‘Pichola’
French/Indian niche brand, Neela Vermeire Créations, is set to launch their sixth fragrance in the coming months. Entitled ‘Pichola’ (pronounced Pitchola), this fragrance continues the house’s exploration of India in a perfume that takes its name, and inspiration from one of India’s most famous lakes within Rajasthan. Pichola, subtitled ‘Majestic Reflections’, has been described as adding a “new twist” to the range.
“A myriad of colourful historic, architectural and spiritual reflections fall on this splendid body of water – the sunlight and moonlight of each season bringing out the eternal and timeless beauty of Lake Pichola. Our latest fragrance captures such countless reflections on the lake from the past to the present – showcasing the splendour of opulent and vibrant flowers, princely spices and precious woods taking us on an unforgettable and hypnotic fragrant journey. Once you have experienced the diverse and stunning beauty of these indescribable reflections you will understand the true meaning of timeless luxury and effortless beauty….”
– Neela Vermeire