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The fact that luxury car manufacturer Bentley are making excellent fragrances is a surprise to pretty much everyone. Now, don’t get me wrong, I’m not surprised that a brand who is responsible for some of the highest quality motor vehicles in the world gives a damn about quality when it comes to their diffusion products – that actually makes a lot of sense. But, this is not just acceptable perfumery from a brand using good quality materials – this is really well thought out and executed perfumery that fits the spirit of the brand and the man who one would expectg to wear such fragrances. In short: Bentley is doing some great stuff so don’t sleep on them just because they also make cars…

Bentley’s latest launch is the Bentley Beyond collection, which consists of three fragrances: Exotic Musk (Mathilde Bijaoui) Majestic Cashmere (Julie Massé) and Wild Vetiver (Sidonie Lancesseur). The collection is an exploration of exotic places – Acapulco, Goa, Java – through singular materials, a story that is not new, but is really well executed here. Both Exotic Musk and Majestic Cashmere are delightful olfactory experiences, but it is Wild Vetiver that is the gem of the collection. It’s a vetiver that, even after all of the other vetiver fragrances in the world, feels new. That, my friends, is something worth turning your attention to.

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Two New, Blue Masculines from Lalique and Bentley
Two New, Blue Masculines from Lalique and Bentley

Blue is the colour that is most likely to send perfume lovers into a fit of fragrant fear. It is, after all, the hue that is ultimately associated with thousands of dodgy aquatic and oceanic fragrances that populate the plentiful shelves of one’s local department stores. These scents sell by the bucket load and more often than not they play to the lowest common denominator, evoking a sense of cleanliness and not much else.

But that isn’t always the case and there are a number of notable occasions where a perfumer or brand has taken the idea of ‘blue’ and done something intriguing with it. One particular standout is Maison Francis Kurkdjian’s superlative OUD (a perfume that I officially refuse to stop banging on about because it is just so mighty good), an oud that is unlike no other and cast in a wonderful shade of cerulean. So yes, blue isn’t necessarily all bad.

For 2014 the houses of Lalique and Bentley are launching blue-themed flankers for two of their masculine fragrances. Lalique are presenting Hommage à l’Homme Voyageur, a follow-up to 2011’s Hommage à l’Homme and an ode to “the art of travel” inspired by the “sumptuous decor” designed by René Lalique for the luxurious liner – the Normandie. British car manufacturer, Bentley, on the other hand, are launching Bentley For Men Azure, a flanker to last year’s Bentley For Men that “appeals to sporty, smart and style conscious men.” 

One of these blue masculines is a wonderfully crafted take on ashen spices, that feels utterly smart and luxurious (and has this blogger completely and utterly hooked, FYI) whereas the other isn’t much more than a typically cobalt execution of a fresh aquatic masculine with a hint of something salty-fresh for added measure. Have you guessed which is which yet?