Christine Nagel has fully taken the reigns of perfumery at Hermès and she is seeing in a new dawn that is at once, respectful of the house signature that Jean-Claude Ellena spent years forging, but also entirely her own. Nagel brings a bit more body to Hermès’ once pastel and watercolored approach to perfumery, evoking luxury with more vivid colours and richer textures. She has brought a playfulness (see Twilly d’Hermès) and has even subverted the very essence of Hermès’ Hermessence collection by giving it an oriental twist – all to make her own stamp. Now it’s time for Nagel to bring us a new twist on the brand’s signature masculine: Terre d’Hermès.
Terre d’Hermès is perhaps Ellena’s most iconic creation for Hermès – it’s also a big seller and easily one of the greatest modern masculines on the market. With that in mind it’s easy to see it as hollowed ground in a way – something not to be touched and tinkered with. But touching and tinkering is what the perfume industry does best and Terre d’Hermès has been reinterpreted by Ellena on two occasions (the Parfum and Eau Très Fraîche) and now it’s Nagel’s turn with Terre d’Hermès Eau Intense Vétiver. In her version, Nagel presents a rebalanced interpretation where “the initial woody and mineral balance of Terre becomes woody and vegetal.”