Cologne Indélébile Now Lasts Forever...
Cologne Indélébile Now Lasts Forever…

In the UK we’re all walking around in a daze. The sun is out, it’s warm and there hasn’t been any rain in at least 48 hours. People are whispering to each other; “could it be?”, they ask; “I’m not sure”, they say. The ‘s’ word is on everybody’s lips but no-one dare say it. Could it really be summer? Maybe. The sun is out and the temperature is rising, but we did have rain, snow and hail last week, so perhaps we should wait before cracking out the shorts and sunscreen. I’m not ready to call it quite yet, folks, but I have an inkling that ‘s’ may be on its way…

For me, the summer season mean one thing: cologne. There is nothing better on a hot day than a generous spritz of a refreshing eau de cologne, except a water fight perhaps, but those are harder to come by in one’s old age. As far as colognes go, there is no beating Cologne Indélébile, the everlasting cyber-cologne created by perfumer Dominique Ropion for Editions de Parfums Frederic Malle. Cologne Indélébile squeezes lemons the size of the sun into its bottle, boasting metallic freshness, hay-like neroli and a whirlwind of technical musks to keep it going up & up, and on & on. It’s a marvel of perfumery and now there’s a new way to make it last even longer.

This summer Editions de Parfums Frederic Malle are launching an accompanying Body Wash and Body Milk to the Cologne Indélébile, promoting the idea that to make your cologne truly everlasting, it’s best to layer up! So before spritzing on twenty sprays of Cologne Indélébile (something I am often guilty of), one can lather up in a deluge of delicately soft bubbles scented with Malle’s neo-cologne, before then smoothing on a moisturising layer of the Body Milk and then finally, spraying on the fragrance to finish. By building layers of the scent on the skin, one can dial back on the sprayer a bit so that Cologne Indélébile really can last longer than the average British summer.