Candy Crush is where I write about scent-related things that I’m currently obsessed with.
This week my Candy Crush is a celebratory limited edition from Editions de Parfums Frederic Malle. Before we get to that, let’s talk about the brand for a second. Celebrating 20 years this year, Editions de Parfums Frederic Malle is perhaps the most important and game-changing perfume brand to launch this side of the millennium. From its launch in 200, Malle brought a unique point of view to the industry and a revolutionary approach that put both the perfume, and the perfumer at the very centre of everything. Malle set the tone and standard for all other niche brands that followed.
It was a breath of fresh air, or maybe fresh perfume.