In the Welsh language “hwyl” is a “stirring feeling of emotional motivation and energy” but it is the solace of Japanese forests that Aēsop cite as inspiration for their latest fragrance that carries this Welsh name. Now, if you don’t know Aēsop you are missing out. They make the most beautiful skincare and body products, fusing together nature and science for a range of treats for the face, body, hands and more! What’s more, all of the Aēsop products smell heavenly, not to mention their actual fragrances which are much better than the offerings from most brands of a similar ilk. In fact, they’re really rather good!
I must admit that the inspirations for Hwyl are somewhat confusing. When I smell the fragrance I can see the Japanese hinoki woods but I can’t reconcile that with the Welsh name, especially when the brand appears to think of isolation and solace, whilst the name suggests enthusiasm and energy. It all seems a little bit muddled, almost as if Aēsop just liked the sound of the name, rather than any of its deeper meanings. That said, Hwyl the fragrance is anything but muddled and it is made entirely in the manner of the brand, which is to say that it is a thoroughly exacting piece of work presented with little fuss.