It’s Monday, which means it’s time for another IGTV video! This week I’m taking a look at spooky, terrifying and creepy scents for Halloween. These are wild and wacky fragrances with a dark and devilish side. Enjoy the video below the jump, or you can watch directly on instagram.

It’s Monday, which means it’s time for another IGTV video. This week I’m taking a look at some warm and cosy scents for autumn. These are fragrances to envelop you and wrap you up, like a chunky scarf or a big coat. Enjoy the video below the jump, or you can watch directly on instagram.

Love it or loathe it, the power of instagram cannot be denied. The platform has become a massive force in setting the trends of what we do and buy. Sure, there is lots of fakery and over-polished world views, and don’t get me started on the influencer culture, but what I admire about instagram is that it has become a really fantastic way to communicate fragrance.

Translating fragrance into a visual medium can be really effective and can take something so intangible and make it real. Some fragrance brands are really adept at getting the spirit of their scents (not to mention their brand) across, creating entirely unique visuals that are fun and exciting. Here are five fragrance brands that I think are killing it on instagram right now.

#ScentedStories
#ScentedStories

My favourite medium of Social Media is Instagram, so it will be no surprise that my Instagram account (you can follow me here, BTW) is filled with many, many pictures of my favourite things, specifically a variety of images related to perfume, food and my family. You can say a lot with a simple picture and I personally find it to be a fantastic way to represent the spirit, or essence of a fragrance by pairing it with a piece of art, or a carefully-selected background. I’m a bit in love with Instagram, if I’m being honest with you, whether I be using it to flirt with perfume photography or simply stroking my ego with a cheeky, but essential selfie…

One thing I’d like to start doing via my favourite medium is record some of my everyday scented experiences using photography and a smelly commentary. I’m calling the series ‘Scented Stories’, or ‘#ScentedStories’ for the social media savvy amongst us, and I’d like to invite you along with me to explore the smellier things in life. Photos and captions will initially be posted on my Instagram and then collated in a blog post here. But this isn’t just about me (not everything can be, I know…) and I’d like to hear/see your #ScentedStories too! So, tell me about the interesting smells you come across and share your photographs, comment away, and let’s traverse this wonderfully, and beautifully fragrant world together.

For my first Scented Story I have documented a recent trip to that most wonderful of places – the British seaside. When we were kids, my father would take my siblings and me to a small town in Suffolk called Aldeburgh. Unlike many seaside towns, Aldeburgh is quaint, laid back and fairly untourist-y, but it does have all of the things one expects from such a place, namely; a beach with painful pebbles (murder for the feet, let’s face it), plentiful ice cream, tacky gift shops and, most importantly, killer fish and chips. To rekindle fun times spent by the coast, we (as in my siblings, father, step-mother, husband and I) have started taking semi-regular trips back to Aldeburgh with my nephew and below the jump is just a small photo essay, complete with scented commentary, of this year’s trip. Enjoy!