I had the pleasure of hosting industry legends Chris Yu and Laurent Delafon on my latest episode of Live @ Five (my instagram live series). Chris and Laurent are the founders of Ostens, a British niche brand created for curious noses that celebrates the beautiful raw materials perfumers use every day. Working with IFF (and IFF-LMR), Ostens work with legendary perfumers (Dominique Ropion, Sophie Labbe, and Bruno Jovanovic, just to name a few), giving them carte blanche to create a fragrance inspired by a specific raw material (either a natural or an aroma chemical) which is sold alongside the isolated material. It’s a fascinating and unique brand.

In this episode of Live @ Five, we chat about Chris and Laurent’s love of perfume, how they got into the fragrance biz, what inspired them to create their own brand, and what the future holds for Ostens. We also talk about the creative process and Cedarwood Heart Impression, which is Ostens’ scent of the season. It’s a really fascinating chat and you can check it out by clicking here or by heading below the jump for the embedded video.


Summer is over (almost) so in my latest IGTV I’m looking back over the season to showcase the scents I wore throughout the summer. Expect lots of cooling refreshment and a few surprises too! Click the link here to watch the video or head below the jump to the embedded video.


As part of my 10 things for 10 years of The Candy Perfume Boy, I’m taking a look back at 10 perfumes from the last decade that are important to me. They might be perfumes of olfactory importance (the modern classics), or perfumes with sentimental value, or even just perfumes that I love to wear because they smell damn good. I’m doing this over two IGTV videos. Part One went live last week and you can check out Part Two over on my instagram or embedded below the jump.

I’ve started a new series of Reels over on instagram, in which I intend to take you around some of my favourite places to shop for perfume in London. My first destination is Perfumer H. Located on Crawford Street in the heart of Marylebone, Perfume H is a wonderful, hidden-gem of a boutique created by perfumer Lyn Harris (formerly of Miller Harris) with an intriguing concept. Head to my instagram to watch the Reel and join me on my tour of Perfumer H, or watch it below the jump. I smell ya later at the next destination!

You may have heard/seen me talking about something called #EscentualScents a lot recently and you may have wondered ‘what the heck is that all about?’ Well, to answer that very question I have created a Reel over on instagram that explains the concept in full. You can check it out on my instagram profile here, or embedded below the jump! For more details on #EscentualScents click here.

We’re headed into summer and if your fragrance wardrobe needs a bit of a seasonal refresh, I’ve got you covered. The vibe of the season is fresh, tropical and beachy and in my latest IGTV video, I’ve picked six scents (some classic, some new) that bring you all of the olfactory refreshment you need. These are the six scents you need to be wearing this summer!

Check out the video on instagram here or embedded below the jump.

This week’s IGTV is actually a two-parter. I had so many new launches to share for May that I’ve split them over two videos. Part one is live today and features five fragrances, all of which feel a bit summery in tone. Expect gorgeousness from CHANEL, bergamot beauty from Acqua di Parma, and scantily-clad cabana boys from MUGLER (of course). To check out the video, head over to my instagram, or click below the jump.

This week’s IGTV is all about delectable, delicious gourmand fragrances, but not your typical, sickly sweet high street gourmands, no, these are something more upmarket. These are some seriously luxurious gourmands that will level up your wardrobe to new heights. Expect booze-soaked vanilla, rose-flavoured marshmallows, and much, much, more. Check the video out below or click here to go directly to instagram.

Thank the heavens that winter is over – and what a winter. We went back into lockdown here (our third) in December, just before Christmas, and we’re still in it. Like many others, I’ve found this last lockdown much harder. I’ve taken solace and comfort in perfume, as always, so in my latest IGTV video I take a look back at the scents I wore in Winter 2020/21. Check it out by clicking here or via the embedded video below the jump!


In my latest IGTV video, I have a quick round-up of perfumes that are super cuddly, cozy and warming – they are my top picks as winter warmers. Featuring enveloping and glowing scents from CHANEL, By Kilian, Comme des Garçons, this edit brings you a scented selection to help fight the cold. Check it out by clicking here or via the embedded video below the jump!