
…and I’m here for it.
Trend alert: the note du jour for perfume brands at the moment is osmanthus. This humble little flower, which possesses a very complex and unique odour profile, whilst also appearing sunny and pretty to look at, is working its way into many fragrances, both mainstream and niche. But what is it? What does it smell like? Why is it having a moment? And where can you smell it? Well, read on to find out…