We’re officially in quarter four of 2017 and what a year it has been. By my count there has been at least 20 million fragrance launches this year, but I do have a tendency to exaggerate. In truth it has felt like a particularly busy year, with lots of behemoth launches from equally gigantic brands. I also think it has been a phenomenally good year for perfume and I’ve fallen in love with more than a handful of wonderful fragrances already. But this post is not a retrospective of the year – you can have that at the annual Candies (my fragrance awards) in December, no this is something a little bit different.
As we’re heading towards the end of this year I thought it would be a good idea to do a quick recap of the big perfume trends we’ve seen this year. I’ve certainly noticed a handful of key themes over the last 12 months and it’s kind of fascinating to look back at them at this point in the year. So in this post you will find four trends that have populated the perfume landscape in 2017. These are just my thoughts however, and I’d be more than happy to hear about any trends you’ve identified too!
I’ve never had the opportunity to visit the Jovoy boutique in Paris, but by all accounts it is an essential spot for any perfume-loving person – a true destination for a wide rage of beautifully scented things. Well now us Brits no longer need to travel across the channel to visit Jovoy because the store has come to our shores, and last week the brand new Jovoy boutique in Mayfair, London had its (very) grand opening.
‘Grand’ is actually a great way to describe Jovoy Mayfair but at the same time, this grandness (and luxury) comes with a friendly, approachable attitude that is inviting to all. Jovoy offers a lot but it also feels spacious and open. It’s luxurious without being gaudy and quirky without being gimmicky, presenting a new fragrant shopping experience in a city filled to the brim with perfume. Read on to find out more about Jovoy Mayfair.
Notice anything different about The Candy Perfume Boy?
No, I’ve not had a haircut, and no, I haven’t had any botox either (although I’m not ruling the idea out now that I’m 30) but I have had a bit of a makeover. Well, when I say me, I of course mean the blog, so without further ado, I am very excited to introduce to you the new look Candy Perfume Boy. Isn’t it lovely? I certainly think so!
That’s a pretty odd question, right? How queer is your scent? I mean, we’re all just out there trying to decipher the odour profile of a scent and what the heck it smells like, not to mention whether we like it or not, or whether it has enough longevity and sillage to get us through the day, right? Let alone trying to work out how queer it is for Pete’s sake! What does that even mean, anyway? How can a scent be queer? Is that even a thing? This is a question I’ve been asking myself a lot recently. Ever since i shot some queer-inspired photos for my review of Frederic Malle’s Superstitious, in fact.
Being a member of the LGBTQIA community (yes, we like our letters because it’s important to be inclusive) I have always felt that one of the key drivers for true acceptance is representation. Whether people are accepting of the community or not, it exists and queer people have the right to be represented in all mediums, whether that be in movies, music, art, or even perfume. This is something I want to explore in this little think piece, but it’s important to note though, that I am one person and not representative of the entire LGBT+ community. I am a white, cis-gendered gay male and I can only speak for me, and the community is so much more broader than any one person. So I hope we can share our varied opinions of the subject of queerness in scent, because it’s an important topic.
So what is a queer fragrance? After all, one could argue that if a perfume can’t have a gender, can it really have a sexuality? Well, to me, a queer fragrance isn’t about making a fragrance that is gay or trans, it’s about any scent that has a concept inspired by LGBT+ culture. It could be as simple as a fragrance inspired by a queer icon, or maybe one that celebrates queer art. It’s about telling the rich tapestry of stories within the history and culture of the LGBT+ community, which leads me nicely onto the subject of perfume and story telling.
It’s my third wedding anniversary today and to celebrate I’m reposting an article I wrote not long after my wedding in 2014. ‘How to Scent a Wedding’ details all of the ways we incorporated smell into our big day. I hope you enjoy it as much as we did our wedding day.
It is often said that one’s wedding day is the best day of their life. Up until 10 May 2014 I would have said that this was a simple cliché and that there are many more enjoyable moments to experience in life – the birth of a child, perhaps or the many successes and milestones that one achieves as time passes. But the truth is that my wedding day – the day that I married my best friend and partner in life and in love, was truly the very best day of my life.
Tears were shed, smiles were abundant and laughter was a common sound. Joy was the theme of the day and as we shared our love and made our commitment to each other in front of the people dearest to us, we felt a happiness that is difficult to put down into words. Let’s just say that my new husband and I had an absolute blast and we danced the night away, hoping that it would never end. In our hearts, it never will.
It was as I was setting a bottle of perfume in lime jelly last week in preparation for blog photography that I realised that I may just be a little bit mad. Creative, yes, but also a bit bonkers. Over the last year or so I’ve made a real effort to ensure that any photos that appear on The Candy Perfume Boy are ones I’ve taken rather than marketing shots. You might be wondering why this is, especially as it’s a real effort and it does lead to strange occurrences, such as when I stained my stark white dining table green in my lime jelly endeavours (whoops!). The answer for me is two fold: firstly, I’ve always loved photography but have only recently found a knack for actually taking photos myself (it’s now a thoroughly enjoyable activity for me); and secondly, there is something really fascinating about trying to translate an odour into something visual.
Perfume is the most vivid of the arts, yet it’s the hardest to describe and visualise. With The Candy Perfume Boy it has always been my aim to make the art of olfaction more accessible, explaining and now presenting fragrance in an easy to understand way. This is why I’ve dived so deeply into the world of photography because it can instantly show the spirt or odour of a fragrance just in one image. Translating these scents into a photo is a really fascinating undertaking. It’s fun to be literal, creating tableau’s of a fragrance’s key materials or to put together something entirely more abstract, using art, craft materials, lighting and the natural elements to make something beautiful.
Bespoke perfume is big business and it’s easy to see why. What could be more attractive of a prospect than a fragrance just for you – one that nobody else could wear? Exclusivity is something the perfume industry obsesses with and whilst it’s certainly a lovely idea to have one’s very own exclusive fragrance there has always been one key sticking point: the price. That’s right, bespoke perfumery has been reserved solely for the rich and unless you’ve got at least £10k burning a hole in your pocket then, bespoke scent is not for you. That is until now…