Quintessentially British fragrance house, Penhaligon’s have been busy this year. Not only they have release Bayolea, an entire male grooming collection complete with accompanying Eau de Toilette, they’ve even teamed up with quirky fashion house Meadham Kirchoff to launch Tralala, an unsettling and whimsical fragrance that certainly lives up to it singsongy name. That’s not to mention the fact that they’re already gearing up for next year’s launch, Ostara! Not content with all of that, they’ve launched the Trade Routes Collection, which consists of three new fragrances inspired by London’s rich maritime history.
The Trade Routes collection takes the “luxurious and decadent commodities which were traded through London’s historic docks at the turn of the 19th century” and turns them into three contemporary fragrances that are decidedly modern in their style. Consisting of Empressa (Mike Parrot), Levantium (Christian de Provenzano) and Lothair (Bertrand Duchaufour), this collection is a perfect example of Penhaligon’s knack for taking the historic and bringing it bang up to date, making for something subversive, and a little bit different.
“Piled high on the quaysides and arriving daily from the farthest flung corners of the globe in a burst of exoticism; the rarest treasures in dizzying abundance; London was the Warehouse of the World.”